Salt Hiring! Full Time PR Manager (Luxury) in Federal Territory - Ricebowl

About the Company

Our client is a globally recognized premium brand seeking a strategic PR & Communications Manager to strengthen brand perception, elevate market positioning, and ensure continued relevance in an increasingly competitive luxury landscape.

About the Role

This role goes beyond traditional PR execution. We are looking for someone who understands luxury consumers, can interpret market shifts, and leverage data-driven insights to shape communication strategies that reinforce brand desirability and premium value. You will work closely with senior leadership and play a key role in influencing how the brand is perceived by customers, stakeholders, and the wider market.

Responsibilities

Luxury Brand Positioning

• Develop and execute communication strategies that strengthen the brand's premium positioning and long-term desirability.
• Identify evolving consumer attitudes toward luxury and recommend initiatives to maintain brand relevance and aspiration.
• Shape compelling brand narratives that balance heritage, innovation, exclusivity, and modern consumer expectations.
• Ensure all communications reinforce a consistent premium brand image across all touchpoints.

Strategic Insights & Market Intelligence

• Monitor luxury market trends, competitor activities, consumer sentiment, and emerging cultural shifts.
• Conduct market research and analyze data to uncover actionable insights that influence communication and brand strategies.
• Translate research findings into recommendations for senior leadership and key stakeholders.
• Measure the effectiveness of campaigns and communication initiatives through meaningful performance indicators.

Corporate Communications & Reputation Management

• Develop and execute integrated PR and communications strategies.
• Manage media relations, corporate announcements, executive communications, and reputation management initiatives.
• Support crisis communication planning and response.
• Collaborate with agency partners to ensure strategic alignment and execution excellence.

Digital, Social & Emerging Channels

• Lead communication strategies across traditional, digital, and emerging platforms.
• Leverage social listening, audience insights, and performance data to optimize brand engagement.
• Explore AI-driven communication tools, search visibility trends, and new discovery channels to strengthen brand authority and reach.

Qualifications

• 5+ years of experience in luxury, premium, automotive, hospitality, fashion, beauty, lifestyle, or other premium consumer sectors that works in-house (not agency)

A must have:

• Strong understanding of luxury consumer behavior, brand perception, and premium market dynamics.
• Proven experience developing communication strategies that strengthen brand positioning or shift consumer perception.
• Strong analytical capabilities with the ability to interpret data and transform insights into actionable business recommendations.
• Experience utilizing market research, consumer insights, social listening, or communication measurement tools.
• Excellent stakeholder management and presentation skills, with the ability to engage senior leadership.
• Familiarity with AI-powered tools, data analytics platforms, or emerging communication technologies is highly desirable.

What does good look like

• You are naturally curious about consumer behavior and understand what drives brand aspiration in the luxury market.
• You combine strategic thinking with analytical rigor and are comfortable using insights, research, and data to influence decisions.
• Most importantly, you have successfully helped a premium or luxury brand remain relevant, strengthen perception, or evolve its positioning in a changing market environment.