Company Overview:
Loyang World Sdn Bhd located at Bangi is a premier online platform specializing in high-quality baking ware molds for home bakers, professional pastry chefs, and culinary enthusiasts. With extensive experience in the baking industry, we have developed a diverse line of baking and culinary products, including baking tools, accessories, and food packaging.
At Loyang World, we believe in fostering a collaborative and inclusive work culture where creativity and innovation are encouraged. So, are you passionate in Content Creator field? Come join us!
Responsibilities:
- Develop and manage monthly content calendars aligned with marketing campaigns, product launches, and live schedules.
- Conduct trend research, competitor analysis, and keyword research to inform content strategies.
- Plan, shoot, and edit, including videos, product photos, and lifestyle visuals.
- Create product-focused and brand-related content such as tutorials, demos, comparison videos, baking hacks, UGC-style videos, and POV content.
- Write captions, hooks, and call-to-actions (CTAs) that drive engagement and conversions.
- Edit videos and visuals using tools such as CapCut, Canva, or similar software.
- Schedule and publish content across TikTok, Facebook, Instagram, and other platforms based on the approved content calendar.
- Monitor content performance metrics and propose data-driven improvements.
- Collaborate with the Marketing and Live Host teams to create content that supports live traffic and sales initiatives.
- Engage with audiences by responding to comments, messages, and inquiries promptly.
- Optimize content formats and performance according to each platform’s best practices.
- Ensure all content follows the brand’s tone, visual identity, and messaging guidelines.
Requirements
- Diploma/Degree in Marketing, Communications, Multimedia, Creative Production, or a related field.
- 1-2 years of proven experience as a Social Media Content Creator, Social Media Executive, Video Editor, or similar role.
- Proficient in video editing tools (CapCut, Canva, etc.).
- Strong understanding of TikTok and Instagram Reels trends and content strategies.
- Comfortable appearing on camera and presenting products in video format.
- Basic filming skills including framing, lighting, and audio setup (mobile or camera).
- Excellent copywriting skills for crafting captions, hooks, and CTAs.
- Creative thinker with a passion for storytelling and content innovation.
- Able to meet daily content output and deadlines in a fast-paced environment.
- Strong communication, collaboration, and organizational skills.
- Able to work independently and as part of a team.
Other Employee's Statutory Contributions & Benefits :
- Kumpulan Wang Simpanan Pekerja (KWSP/EPF)
- Pertubuhan Keselamatan Sosial (PERKESO/SOCSO)
- Employment Insurance System (EIS)
- Full Attendance Allowance
- inhouse & External Training Provided
- Professional Development Opportunities
- Career Growth Opportunities
Share your resume to email ************* or contact us!
Job Types: Full-time, Permanent
Pay: Up to RM2,500.00 per month
Benefits:
- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development
Experience:
- Content development: 1 year (Required)
Work Location: In person