Primeflx Performance Centre Hiring! Full Time Content Creator in Federal Territory - Ricebowl

Company Description Primeflx Performance Centre is a fitness and performance-focused organization dedicated to helping individuals improve their health, strength, and overall physical well-being. Based in WP, Kuala Lumpur, the centre offers a range of training programs, coaching services, and tailored performance solutions for diverse fitness levels and goals. The team focuses on creating a supportive, inclusive environment where clients can train safely and effectively. Primeflx Performance Centre values innovation in training methods, high-quality client service, and clear communication. Team members are encouraged to contribute ideas, collaborate, and help build the brand’s presence both on-site and online.

Role Description This is a full-time, on-site Content Creator role based at Primeflx Performance Centre in WP, Kuala Lumpur. The Content Creator will plan, produce, and publish engaging content that showcases the centre’s services, training programs, trainers, and client success stories across digital channels. Daily tasks include brainstorming and scripting content ideas, capturing photos and videos on-site, editing visual materials, and writing clear, compelling captions and copy. The role also involves coordinating with coaches and staff to schedule content, maintaining a consistent posting calendar, and ensuring brand voice and visual identity are aligned across all platforms. The Content Creator will monitor basic performance metrics, respond to audience interactions where needed, and continuously refine content based on feedback and results.

Qualifications

• Strong skills in content creation for digital platforms, including photo and video shooting, basic editing, and visual storytelling.
• Ability to write clear, concise, and engaging copy for social media, websites, and promotional materials.
• Familiarity with social media platforms (e.g., Instagram, TikTok, Facebook, YouTube) and best practices for audience engagement.
• Basic understanding of branding, visual consistency, and tone of voice in a fitness or lifestyle context.
• Comfort working on-site in a gym or performance environment, collaborating directly with trainers and clients (with appropriate consent).
• Strong organizational skills, including managing content calendars, deadlines, and multiple priorities.
• Ability to work independently, take initiative, and incorporate feedback in a fast-paced environment.
• Interest in fitness, sports performance, or wellness; prior experience in a related industry is an advantage.
• Proficiency with common editing tools or apps (e.g., Canva, CapCut, Adobe tools, or similar) is highly beneficial.
• Diploma or degree in Marketing, Communications, Media, Design, or a related field is preferred, or equivalent relevant experience.