Morgan McKinley Hiring! Full Time Creative Director (Content) in - Ricebowl

We are seeking a #CreativeDirector to lead marketing creative across global brands. This is a contract role until Dec 2026 - renewable! Based in Singapore.

This role will shape brand identity, drive innovative campaigns, and ensure consistency across all consumer touchpoints. The ideal candidate combines strategic vision with hands‑on creative leadership, collaborating with agencies and internal teams to deliver impactful work across multiple media formats.

Responsibilities

• Lead integrated campaigns across digital, social, video, and traditional channels.
• Develop briefs informed by insights and data to inspire bold creative concepts.
• Partner with agencies and cross‑functional teams to deliver standout campaigns that balance efficiency and customization.
• Provide direction and feedback to creative teams, ensuring alignment with brand vision.
• Build scalable frameworks, apply testing insights, and refine creative strategies to drive measurable impact.

Qualifications

• Bachelor’s degree or equivalent
• 10+ years of relevant experience or 8+ years in conceptual copywriting across video, social, OOH, and digital.
• Expert in writing scripts, manifestos, headlines, and social-first content that captures attention instantly.
• Skilled at building tone of voice, shaping brand narratives, and scaling editorial systems.
• Experienced in performance-driven, UGC, documentary, and cinematic storytelling.
• Obsessed with detail, understanding how subtle word choices can transform an idea.
• Designs and delivers persuasive decks that win buy-in from internal teams and clients.

Strategic & Cultural Strengths

• Deep knowledge of short-form video formats (TikTok, Reels, Shorts) and how copy drives engagement.
• Writes for diverse audiences, tailoring tone for different markets while keeping impact intact.
• Proven ability to shape and evolve brand identity for established companies and startups.
• Uses insights to refine copy and creative direction while protecting the integrity of big ideas

Interested candidates may apply through the application system or send it to ************* Shortlisted candidates will be notified.

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Koh Boon Sien

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