Neast Hiring! Full Time Content - Brand Manager in Johor - Ricebowl

Company Description Neast is building the future of renting in Southeast Asia by transforming rent payments into a gateway for rewards, financial access, and everyday benefits. The platform connects renters, property owners, merchants, and financial institutions in a single ecosystem designed to create value for every participant. By combining rental data, merchant engagement, and financial partnerships, Neast helps renters earn more from where they live while supporting businesses with targeted acquisition and loyalty programs. Starting in Malaysia, Neast aims to become the leading rental rewards and financial ecosystem for millions of renters across the region.
Role Description As a full-time Content & Brand Manager at Neast, you will lead the development and execution of the company’s brand voice and content strategy across digital and offline channels. You will plan, create, and manage content for the website, blog, social media, email campaigns, and product communications to drive user engagement and brand awareness. You will collaborate closely with marketing, product, and partnerships teams to ensure consistent messaging, clear value propositions, and effective storytelling for renters, property owners, merchants, and financial partners. You will analyze performance metrics, conduct audience and market research, and continuously optimize content and brand initiatives. This is an on-site role based in Johor Baharu, where you will work with the local team to support campaigns, events, and go-to-market activities.
Qualifications

• Strong content creation skills, including copywriting, long-form storytelling, and experience adapting tone and messaging for different audiences and channels.
• Experience in brand management, including developing brand guidelines, shaping brand voice, and managing consistent positioning across campaigns and touchpoints.
• Proficiency with digital marketing practices such as social media management, email marketing, SEO fundamentals, and performance tracking using analytics tools.
• Ability to plan and execute content calendars, manage multiple projects and deadlines, and coordinate with designers, marketers, and external partners.
• Comfort with user and market research, including interviewing users, synthesizing insights, and translating findings into content and brand strategies.
• Excellent written and verbal communication skills in English; proficiency in Bahasa Malaysia or other regional languages is an advantage.
• Experience working in startups, fintech, proptech, or consumer apps is a plus, with familiarity in Southeast Asian markets considered beneficial.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Johor Baharu, collaborate in a fast-paced environment, and take ownership of projects from concept to