We are not looking for a traditional graphic designer.
We are looking for a Visual Growth Designer who understands that design exists to drive:
- Revenue
- Conversion
- Customer decisions
- Operational speed
Your job is not simply to “make things look nice.”
Your Job Is To Create Visuals That
- Increase sales
- Improve click-through rates
- Push high-margin items
- Improve customer purchase behaviour
- Support fast-moving campaigns across multiple brands
This role sits inside the Growth & Retention Team, meaning every design decision must connect back to measurable business outcomes.
What You Will Be Responsible For
Create High-performing Visuals For
- Menu boards
- In-store posters
- Delivery platforms (Grab, Foodpanda, Deliveroo)
- Social media ads
- CRM/voucher campaigns
- Mall marketing campaigns
- E-commerce platforms
- Website banners & landing pages
- Menu Engineering & Revenue Optimization
Design With Commercial Intent By
- Highlighting high-margin items
- Improving product visibility
- Guiding customer attention
- Increasing upsell opportunities
- Supporting bundle strategy
You Will Work Closely With
- Delivery Lead
- CRM Lead
- Growth Executive
- Content Lead
- Fast Campaign Execution
Support Multiple Brands With
- Fast turnaround times
- High execution accuracy
- Consistent branding
- Operational readiness
This is a fast-paced environment. Speed matters.
You must continuously improve design performance using data such as:
- CTR (Click-Through Rate)
- Menu Mix Shift
- Voucher conversion
- Delivery platform performance
- Attention / scan rate
You Will
- A/B test creatives
- Optimize layouts
- Improve CTA visibility
- Refine visual hierarchy
- AI & Workflow Automation
Every designer in the Growth & Retention team is expected to build AI-assisted workflows to improve efficiency.
You Are Required To Develop At Least
OR
Examples
- Auto-resize workflow
- AI-assisted menu generation
- AI creative variation testing
- AI mockup generation
- Asset organization automation
Requirements
Must-Have Skills
- Strong graphic design fundamentals
- Excellent typography & layout skills
- Understanding of conversion-focused design
- Experience with:
- Adobe Creative Suite
- Canva
- Figma
- Ability to work fast under pressure
- Ability to handle multiple brands simultaneously
- F&B / retail experience
- Delivery platform design
- Menu board design
- Paid ad creative design
- Motion graphics/basic video editing
- E-commerce visual optimization
Interview Task (Important)
Candidates May Be Required To Complete
- Menu redesign exercise
- Delivery platform banner design
- Promotional campaign asset test
- High-margin SKU push concept
- AI workflow demonstration (preferred)