CHARLES & KEITH GROUP Hiring! Full Time Assistant Social Content Creation Manager in - Ricebowl

RESPONSIBILITIES

Content Creation & Social Strategy

• Develop, create and oversee high-quality social-first content (videos, images, reels, motion assets) aligned with the brand’s identity and evolving digital landscape
• Collaborate with internal creative teams to conceptualize and produce engaging, platform-native content for global and regional markets
• Establish and oversee the social content plan/calendar, ensuring seasonal storytelling is aligned with product drops, campaign moments and key brand initiatives
• Drive compelling narratives that resonate with target audiences and strengthen brand affinity across channels
• Maintain consistency in tone, visual style and messaging across all digital touchpoints
• Act as a brand ambassador, proactively building relationships with creators, industry partners and cultural tastemakers to identify new opportunities.

Social Media & Digital Campaigns

• Plan and execute digital and social campaigns designed to maximize reach, engagement and brand relevance
• Oversee publishing across platforms such as Instagram, TikTok, WeChat, YouTube and emerging platforms, ensuring each channel is optimized for performance
• Leverage insights, data, and digital trends to inform content decisions and improve audience interaction
• Work closely with regional teams to tailor content for different markets while maintaining global consistency

Influencer & Brand Collaborations

• Manage influencer partnerships across organic and paid opportunities
• Oversee content production for influencer-led campaigns, activations and seasonal moments
• Identify rising talents, ambassadors, creators and collaborators aligned with the brand’s creative direction and values

Performance Tracking & Optimization

• Monitor key performance metrics for social and content initiatives
• Analyze performance, audience engagement and market trends to refine future strategies
• Provide regular reports and insights to senior management
• Drive continuous optimization to grow engagement, expand follower base and reach new customer segments

Event, Campaign & Real-Time Coverage

• Lead on-ground, real-time content creation for events, store activations, shows and product launches
• Ensure timely delivery of high-quality coverage and exclusive digital storytelling

REQUIREMENTS

• Established experience in content creation, social media management, or digital marketing within the fashion industry with a strong portfolio
• Deep understanding of digital trends, branding and consumer engagement strategies
• Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro and other editing software
• Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
• Strong grasp of social media algorithms, audience behaviour and emerging digital platforms
• Proven track record in managing influencer partnerships and digital collaborations
• Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
• Adaptable and responsive to changing industry trends and brand needs
• Able to work beyond standard office hours, including weekends, when necessary
• Open to and comfortable with international travel as required