- Singapore
Cognizant Hiring! Full Time Salesforce Marketing Cloud – Architect in - Ricebowl
Working Location
Job Description
Responsibilities
Responsibilities
- Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.
- Understanding of data sharing and visibility considerations and how these play into platform architecture.
- Manage Technical delivery of custom development, integrations, and data migration elements of a SFMC implementation.
- Provide oversight and governance of SFMC project.
- Translate business requirements into well-architected solutions that best leverage the SFMC platform.
- Lead technical design sessions and document technical solutions aligned with client business objectives.
- Drive platform performance, scalability, and innovation
- Designing and Solutioning with high-performance, reusable, and reliable approach adhering to best practices.
- Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc (both implementation and deployment).
- Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
- Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
- Understanding of Email regulatory compliance, and deliverability elements.
- Sound knowledge of marketing domain processes.
- Be able to clearly communicate the benefits of an integrated ecosystem of capabilities.
- Agile methodologies
- Scripting knowledge of AMPscript, SSJS, SQL, HTML
- At least one SFMC Certification
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