Yeo Hiap Seng (Yeo’s) Hiring! Full Time Key Account Executive in - Ricebowl

About Us

Established in 1900 and publicly listed in Singapore since 1969, Yeo’s is one of Singapore’s oldest homegrown brands. With a strong penchant for innovation and high-quality standards, it has kept ahead of its time in developing a wide repertoire of Asian food and beverage products, meeting the ever-changing needs of consumers. Today, Yeo’s brand has successfully penetrated into countries like Malaysia, Indonesia, Cambodia, China and cities like New York, London, Paris, Melbourne, Hong Kong and many more. A homegrown brand that enjoys accolades of awards including the recently awarded SPBA 2016 – Regional Brand, SPBA 2015 – Heritage Brand, AVA Food Excellence Safety Award – Platinum, SBP Singapore Productivity Award and many more.

WHAT YOU NEED TO DO:

Sales and Profitability

• To achieve monthly and annual sales turnover and profit as per target set and improve margin.
• To seize sales opportunity at store level, achieve distribution target, and proactively propose plan to achieve deliverables results and change.
• Enhance and grow the market share of YHS product categories.
• Attain distribution targets and merchandising objectives for Must Sell SKUs (MSS) and desired shelf shares.
• Optimize and effectively manage trade promotional funds to generate ROI and achieve a profitable sales mix.
• Ensure perfect store execution via 5WS monitoring : product ranges (Must Sell SKUs), share of shelf, placement and instore visibility with clear target setting and milestones, monitor, review and continuous improvement to raise the bar for presence of YHS products at store level.

Stakeholder Management:

• Lead, collaborate, and foster effective leadership and cross-functional relationships to create a superior internal customer experience.

People Management:

• Supervise the activities of the sales team, including Sales Representatives and Merchandisers, to ensure effective business outcomes.
• Assess regional sales development needs and ensure training requirements are identified, budgeted, and executed.
• Train, coach, and lead the sales team, monitoring and reporting on weekly, monthly, and quarterly performance.
• Monitor sales performance rigorously and implement measures to address variances, continuously identifying areas for improved efficiency.
• Conduct regular market visits and provide on-the-job coaching to the sales force.

WHAT YOU NEED TO HAVE:

• Bachelor's degree in Commercial discipline or equivalent.
• At least 5 years of relevant work experience in FMCG, preferable 3 years on Modern Trade Key Account Management experience.
• Excellent skills in key account management and negotiation skill.
• Strong ownership, customer focus and ROI driven mindset.
• Knowledge in SAP and DMS is a plus.

In return, we offer the above industry competitive remuneration and benefits package, a positive career development plan and progression.

We thank all applicants for their interest in the role. Only shortlisted candidates will be notified of their application status.