Wipro Unza Malaysia Hiring! Full Time E-Commerce and Digital Manager in Selangor - Ricebowl

Role: E-Commerce and Digital Manager

Location: Subang Jaya

Key Responsibilities:

1. E-Commerce Sales and Profitability

• Deliver annual e-commerce sales targets across primary and secondary sales.
• Drive operating profit contribution from total e-commerce business.
• Track sales performance by platform, brand, campaign, and SKU.
• Identify sales gaps and recommend actions to improve growth and profitability.
• Ensure pricing, promotions, media spend, and platform investments support both sales and OP targets.

2. Platform and Channel Growth

• Lead growth plans for TikTok Shop, Shopee, Lazada, and XHS.
• Scale TikTok Shop as a key contributor to total e-commerce sales.
• Recover and grow Shopee monthly sales performance.
• Maintain Lazada contribution with efficient investment.
• Build XHS e-commerce capabilities.
• Work with platform partners to improve visibility, campaign support, traffic, and conversion.

3. Digital Media and Performance Marketing

• Develop and execute e-commerce media strategies to grow page views, store traffic, and sales.
• Optimise media investment across marketplace ads, social commerce, search, retargeting, livestreaming, and affiliate support.
• Monitor ROAS, traffic, conversion, cost efficiency, and sales contribution.
• Ensure media spend delivers both top-funnel and bottom-funnel KPIs while maintaining profitability.
• Provide monthly e-commerce media insights and recommendations.

4. Campaign Planning and Execution

• Plan and execute e-commerce campaigns including platform mega campaigns, payday sales, brand launches, and seasonal activations.
• Align the campaign calendar with the brand top funnel activities, thus ensuring seamless integration between top, mid and bottom funnel activities by brand.
• Align campaign mechanics, pricing, bundles, creative assets, stock readiness, and media support.
• Monitor campaign performance and optimize during live periods.
• Conduct post-campaign reviews and share key learnings.

5. Affiliate and Creator Management

• Grow affiliate recruitment as well as engagement by brand versus previous year.
• Drive affiliate sales contribution as a major part of total e-commerce sales.
• Work with creators, agencies, and brand teams to improve content quality and selling effectiveness.
• Manage product seeding, creator briefs, incentive plans, and performance tracking.

6. Consumer and Market Understanding

• Conduct regular market and consumer visits to understand shopper behaviour and competitor activity.
• Track pricing, promotions, livestreaming, content, affiliate activity, and platform trends.
• Provide monthly updates on e-commerce insights and changing market landscape.
• Translate insights into actions for assortment, content, pricing, media, and campaign planning.

7. Budget and Stakeholder Management

• Prepare and manage quarterly e-commerce media budgets.
• Ensure spending is aligned with budget and claims are submitted on time.
• Work closely with Finance, Brand, Digital, Sales, Supply Chain, agencies, and platform partners.
• Communicate e-commerce performance clearly and turn data into actionable business recommendations.

8. Innovation and Team Leadership

• Identify and test new growth opportunities such as live commerce, social commerce, AI-enabled execution, and creator-led selling.
• Coach junior team members on campaign execution, reporting, and platform management.
• Support team capability building, engagement, and performance improvement.

Requirements:

Commercial and E-Commerce Skills

• Strong understanding of marketplace operations, platform campaigns, pricing mechanics, promotions, livestreaming, affiliate sales, and digital shelf execution.
• Able to manage both sales growth and operating profit.
• Comfortable working with sales targets, media budgets, ROAS, traffic, conversion, and profitability metrics.
• Strong analytical skills with the ability to turn data into clear action plans.

Digital and Media Capabilities

• Good understanding of e-commerce media, marketplace ads, social commerce, affiliate marketing, performance marketing, and digital campaign optimisation.
• Able to evaluate media effectiveness across both top-funnel and bottom-funnel KPIs.
• Experience working with media agencies, creative agencies, affiliate partners, creators, and platform teams.

Strategic Thinking

• Able to develop platform-specific growth strategies.
• Understands consumer behaviour, shopper journeys, competitor movements, and market trends.
• Able to identify growth opportunities and translate them into practical execution plans.

Cross-Functional Leadership

• Strong stakeholder management skills.
• Able to work effectively with Brand, Digital, Finance, Sales, Supply Chain, agencies, and platform partners.
• Able to influence without relying only on authority.
• Strong communication and presentation skills, especially in turning performance data into business recommendations.

People Management

• Experience managing or coaching junior team members is a must (Team of 5).
• Able to guide execution, set priorities, and build team capability.
• Collaborative working style with strong accountability and a “can-do” mindset.

Education

• Bachelor’s degree in Business, Marketing, Digital Marketing, E-Commerce, Communications, or a related field.
• Additional certification in digital marketing, e-commerce, marketplace management, analytics, or performance marketing would be an advantage.

Experience:

• Minimum 10 years of relevant experience in e-commerce, digital marketing, marketplace management, performance marketing, or FMCG commercial roles.
• Experience in FMCG, personal care, beauty, consumer goods, or mass-market products is preferred.
• Strong hands-on experience managing platforms such as TikTok Shop, Shopee, Lazada, and ideally Xiaohongshu/XHS.
• Proven track record in driving online sales, traffic growth, media effectiveness, and profitability.