- Kuala Lumpur Federal Territory Malaysia
Full Time Specialist, Segment Strategy Jobs, in RHB Banking Group Kuala Lumpur - Ricebowl
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Job Description
Responsibilities
Primary Objective
Market and Competitive Analysis:
- Develop customer segmentation strategies in alignment with overall Group Community Banking strategy
- Identify bundling and cross-selling opportunities for customers (all segments) and develop plan
- Identify segment benefits proposition plan (incl. providing strategic inputs & ensuring alignment in Strategic alliances across Tribes) for all customer segments and handle segment specific strategic alliances
- Develop, plan and execute segment based propositions/initiatives and business strategies in alignment with overall Group direction.
Market and Competitive Analysis:
- Understand the behaviours/ preferences of different segments, and understand customers from life-cycle perspective by performing market research and competitor benchmark.
- Lead research and customer data analytics to shape the Bank’s customer acquisition and growth strategies by delivering fact based insights and recommendations for Segment Heads/ Product Owners.
- Understand/evaluate the life-time value of customers within the segments of Mass Market, Mass Affluent & Affluent with an actionable plan.
- Be the key driver/co-drive to launching proposition initiatives/projects and implementing business strategies for all segments (Mass Market, Mass Affluent & Affluent) in alignment with Group directives to achieve the targets.
- To create/co-create Personas/Profiles within Segments (Mass Market, Mass Affluent, Affluent) with a purpose of relevant targeting on propositions/ products.
- Develop, plan and implement business strategies to achieve portfolio growth in terms of customer number/profitability and improved overall customer experiences.
- Ensure all initiatives/ projects/ campaigns are tracked to achieve respective objectives
- To practice RHB Bank/Group standards for initiatives/ projects to ensure adherence to guidelines.
- Liaise and manage key stakeholders such as Retail Distribution, Channels, Finance, Digital, Product Owners and Marketing, etc to facilitate the development and implementation of initiatives and projects.
- Discover findings and insights to provide recommendation that is clear and compelling.
- To collate financial information, status of current initiatives/projects, and translate it to updates input to any management presentation materials.
- Identify areas for improvement in a strategic approach on existing or new initiatives to better drive efficiency, effectiveness and growth of business for all/ focused segments.
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