KEY RESPONSIBILITIES
In this role you will:
1. Marketing Campaign Execution
- Execute integrated marketing campaigns aligned with brand and business objectives.
- Translate marketing plans into actionable campaigns across multiple channels.
- Monitor campaign performance and recommend optimisation improvements based on data insights.
2. Paid Advertising Management
- Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads and Meta Ads.
- Conduct ongoing monitoring, A/B testing, and performance optimisation to maximise ROI, CAC and lead generation.
- Prepare performance reports and suggest tactical improvements to enhance results.
3. Organic Social Media Management
- Plan, create, and schedule organic social media content to strengthen brand presence and audience engagement.
- Ensure consistency in tone, messaging, and visual identity across social platforms.
- Track social media performance and refine content based on engagement data and trends.
4. Brand Visibility & Marketing Communication
- Support brand awareness initiatives by ensuring consistent messaging across marketing channels.
- Maintain strong brand presentation across campaigns, content, and communication materials.
- Assist in implementing branding initiatives to support positioning and audience growth.
5. Email Marketing Execution
- Execute email marketing campaigns with a focus on improving open rates, click-through rates, and response performance.
- Maintain consistent brand communication and message clarity in email campaigns.
- Analyse campaign results and recommend optimisation opportunities.
6. Creative Coordination & Asset Management
- Coordinate with shared creative resources including designers, videographers, and interns to support marketing campaigns.
- Prepare clear creative briefs and manage feedback cycles to ensure efficient execution.
- Ensure timely delivery of creative assets while maintaining quality standards.
7. Marketing Collateral Development
- Develop and refine presentations, brochures, and digital marketing assets to communicate value propositions effectively.
- Support outreach and recruitment initiatives through clear and engaging marketing materials.
- Ensure all materials align with brand guidelines and campaign objectives.
8. Workflow Alignment & Performance Collaboration
- Organise and participate in weekly creative sync meetings to align priorities and project timelines.
- Support quarterly performance reviews by preparing campaign insights and performance updates.
- Share learnings and best practices to support continuous improvement across marketing activities.
BENEFITS
What’s great about this opportunity?
- Work and learn in a supportive and participative team.
- Build your portfolio with tangible outputs and gain mentorship that supports your personal and professional growth.
- Internship allowance.
- Opportunity to gain real, hands-on experience in curriculum and digital design.
- Learn directly from trainers and programme developers in a fast-paced, impact-driven environment.
- Expand your network through interactions with trainers, staff, and partner organisations.
- Opportunity to visit and engage with different communities we serve (including Kampung Orang Asli) and see the real impact of your work.
- Contribute directly to improving the lives of B40 communities, as a part of a #madetoimpact organisation.
QUALIFICATIONS
To be shortlisted for this position, you will need to have:
- Bachelor’s Degree in Marketing, Communications, Business, or related field.
- 2-3 years of relevant marketing experience
- Hands-on experience with paid advertising platforms (Google Ads, Meta Ads).
- Strong understanding of organic social media management and content execution.
- Experience with email marketing tools and campaign performance tracking.
- Ability to analyse marketing performance data and apply insights for improvement.
- Strong project coordination skills with the ability to manage multiple tasks and deadlines.
- Excellent communication and collaboration skills.
Pay: RM3,500.00 - RM3,800.00 per month
Benefits:
- Additional leave
- Maternity leave
- Parental leave
- Professional development
Work Location: In person