- Jalan Dagang 1/8 Ampang Jaya Municipal Council Selangor Malaysia

Working Location
Job Description
Responsibilities
About Us
CeWe Sdn Bhd is a fast-growing F&B brand venture, backed by Zakaria&SONS — an established jewellery and gold business with RM200M+ annual turnover and a combined social media following exceeding 1.1 million. We are launching a portfolio of JAKIM Halal-certified consumer products — ginger shots, sambal, and spreads — through TikTok live commerce and affiliate-driven distribution. This is a ground-floor opportunity to build something real, with assets most startups can only dream of.
The Role
We are looking for an E-Commerce & Live Commerce Manager to own the entire commercial engine of our F&B brands — from live commerce strategy and content direction to campaign execution and GMV growth. High ownership, direct founder access, uncapped upside.
Scope of Work
Own end-to-end TikTok Shop (“yellow bag”) commerce strategy across multiple brand accounts
Build and manage the live streaming operation — host team, shift scheduling, performance optimization across an 18-hour daily operation
Develop and execute the full campaign calendar — BAU streams, Payday, Double Digit, Mega Sales, and festive campaigns
Build and scale the affiliate + UGC content engine — recruit, onboard, and optimize affiliate creators
Direct content strategy across owned and earned channels
Lead product launch strategy and go-to-market execution
Monitor and optimize GMV, conversion rate, CTR, CTOR and ROAS using data tools (Kalodata, TikTok Seller Centre)
Manage marketing budget with strict ROI discipline
Lead, coach and develop the live commerce team
Report performance directly to the Founder
Requirements
5+ years in e-commerce, digital marketing, or live commerce — TikTok Shop experience essential
Proven, quantifiable GMV growth track record (be ready to show your numbers)
Hands-on yellow-bag + affiliate marketing experience
Experience managing live hosts and content teams
Strong data fluency (Kalodata, analytics platforms, performance reporting)
Commercial / P&L awareness
FMCG or F&B experience a strong advantage
Able to work on-site in Ampang, Selangor
Remuneration Package
Basic Salary : RM5,000 - RM8,000 (based on experience)
Commission : Up to 1% of Net GMV - UNCAPPED
Monthly KPI Bonus : Up to RM1,500
Milestone Bonuses : For successful product launches & GMV targets
Growth : Direct founder mentorship, fast-track ownership
Pay: RM5,000.00 - RM8,000.00 per month
Work Location: In person
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