MyFundAction HQ Hiring! Full Time CRM Leader in Selangor, Earn up to MYR 3,600 - Ricebowl

Key Responsibility

CRM Campaign Development & Execution

• Execute and optimize campaigns across email, push notifications, in-app messages, and WhatsApp.
• Design and implement automated "supporter journeys" (e.g., Welcome series, Win-back flows) using marketing automation tools.

Customer Lifecycle & Churn Prevention

• Map out and personalize communication strategies for different user segments (from new leads to long-term donors).
• Identify "at-risk" donors who are likely to stop giving and implement targeted save-back or re-engagement campaigns.
• Focus on increasing the "stickiness" of monthly donations through regular updates and appreciation touchpoints.

Data Integrity & Segmentation

• Ensure the CRM database is clean, accurate, and synchronized with Finance and Data teams.
• Supervise donor grouping by behavior and history to ensure every message is highly relevant

Performance Analytics & Team Leadership

• Track key metrics (Retention, Conversion, ROI) and turn them into actionable reports and future performance forecasts.
• Oversee team members, ensuring 100% accuracy in campaign deployment and daily tasks.
• Lead a "test-and-learn" culture to constantly improve open rates, click rates, and donation growth.

Requirements

• 3-5 years in CRM/ Retention with experience leading a small team.
• Technical Expert in CRM automation and multichannel messaging (WhatsApp/ Email).
• Analytical Thinker who can spot churn patterns and forecast performance.
• Storyteller who can refine donor-facing content to drive monthly conversions.

Pay: RM3,400.00 - RM3,600.00 per month

Benefits:

• Health insurance

Work Location: In person