Optimum Solutions Pte Ltd Hiring! Full Time Creative Director in - Ricebowl

This is a hybrid contract role until 31st Dec 2026 with a leading social media US MNC in Singapore.

Key Responsibilities:

• Creative / Hands-on Work
• Concept and lead multiple Marketing creative campaigns, either with in-house creative team or Agency partners
• Concept & lead multiple social-first campaign launches for one of the company's largest owned gaming studios.
• Help develop and inform creative briefs that provide strategic insights, and data driven results to inspire creative concepts and ideas
• Work with either internal teams or our agency partners to produce standout and strategically focused global campaigns supporting the goals of world-class creative and highly efficient, data driven assets
• Collaborate with Creative Leads and other cross-functional team members working within company-owned brands to concept and produce advertising across multiple media formats
• Communicate creative direction, guidance and provide oversight to internal and external creatives teams

Management:

• Partner with Marketing, Media, Analytics and Program Management on developing scalable design frameworks with the goal to optimize creative performance.
• Oversee the strategy and creative direction of consumer facing company-owned marketing creative that strongly resonates with a range of global audiences while maintaining consistency for the brand
• Steward creative executions that speak to our global customer audience in the channel appropriate way, balancing the fine line between resource constraints and customization

Leadership:

• Drive alignment across internal partners and leadership around core concepts and ideas.
• Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand.
• Become a trusted and valued partner across the marketing organization, including Marketing, Program Management, Product Marketing, Analytics, and Sales.
• Implement and iterate on best practices for marketing channels across paid and owned media, affiliates and educate cross functional teams on these best practices.
• Partner with CDs and Design Directors to continuously inform and infuse brand work and asset creation with direct response principles.

Skills:

• Conceptual copywriting: 8+ years writing for campaigns across video, social, OOH, digital, and brand platforms
• Short-form storytelling: Mastery of scripts, manifestos, headlines, and social-first copy that stops the scroll
• Long-form & brand voice: Can architect tone of voice, brand narratives, and editorial systems at scale
• Scriptwriting for video: Experience writing for performance, UGC, documentary-style, and high-craft film
• Editing & craft obsession: Line-level precision — knows when a single word change shifts the entire idea
• Presentation writing: Writes and designs compelling decks that sell ideas internally and to clients

Strategic & Cultural Chops:

• Insight into formats: Deep understanding of short-form video, Reels/TikTok/Shorts, and how copy drives performance
• Cultural fluency: Writes for diverse audiences; adapts tone for different markets without losing punch
• Brand building: Has shaped or evolved brand voice for major brands or startups
• Data-informed creative: Uses performance insights to iterate copy, but doesn’t let metrics kill the idea

Qualifications:

• Bachelor's degree
• 10+ years relevant experience
• Experience developing and managing consumer marketing programs in an integrated marketing environment
• Experience working with data & insights in a results oriented environment
• Experience overseeing creative teams and/or agencies
• Demonstrated capability driving innovation in the performance marketing space.
• Experience collaborating with cross-functional partners
• Knowledge and experience with localisation of campaigns and working across international markets

Preferred Qualifications:

• Experience in pursuing and developing work using emerging technologies
• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
• History of self-initiated projects and examples of proactivity
• Ability to shift from an overseeing role to a hands-on, executing role

UEN: 199700895N

EA License Number: 16S8070