ROLES & RESPONSIBILITIES
1) E-Commerce Strategy & Business Growth
- Develop and execute the overall e-commerce strategy to achieve revenue, profitability, and growth targets.
- Identify opportunities to expand online sales channels and enhance the customer shopping experience.
- Establish annual business plans, budgets, and performance targets for the e-commerce division.
- Monitor industry trends, competitor activities, and emerging technologies to maintain a competitive advantage.
2) Online Store Management
- Oversee the daily operations of the online bookstore, ensuring optimal website performance and user experience.
- Manage product assortment, pricing strategies, promotions, inventory visibility, and merchandising activities.
- Collaborate with merchandising and inventory teams to ensure product availability and accurate stock information.
3) Marketplace & Omnichannel Management
- Manage sales performance across online marketplaces such as Shopee, and other relevant platforms.
- Develop strategies to maximize sales across multiple digital channels.
- Drive integration between online and physical store operations to create a seamless omnichannel customer experience.
4) Digital Marketing & Customer Acquisition
- Work closely with the marketing team to develop customer acquisition, retention, and loyalty strategies.
- Oversee digital marketing activities including paid advertising, SEO, email marketing, social media, and affiliate programs.
- Optimize customer journeys and conversion funnels to improve sales performance.
5) Data Analytics & Performance Management
- Monitor key e-commerce metrics including revenue, conversion rates, traffic, average order value, customer acquisition costs, and customer lifetime value.
- Utilize analytics and reporting tools to identify growth opportunities and improve operational efficiency.
- Present regular business performance reports and recommendations to senior management.
6) Customer Experience & Retention
- Develop initiatives to improve customer satisfaction, retention, and repeat purchases.
- Oversee customer service standards and ensure prompt resolution of customer issues.
- Implement loyalty programs and personalized customer engagement strategies.
7) Team Leadership & Stakeholder Management
- Lead, mentor, and develop the e-commerce team to achieve business objectives.
- Collaborate with marketing, operations, procurement, finance, IT, and customer service teams.
- Manage relationships with external agencies, technology vendors, logistics providers, and marketplace partners.
8) Budget & Financial Management
- Manage e-commerce budgets, forecasts, and profitability targets.
- Monitor operational costs and ensure efficient allocation of resources.
- Drive initiatives to improve revenue growth and profit margins.
REQUIRED EXPERIENCE
- Bachelor's Degree in Business Administration, Marketing, E-Commerce, Digital Business, Retail Management, or a related field.
- Minimum 8–10 years of experience in e-commerce, digital commerce, retail, or online business management.
- Minimum 3–5 years of leadership experience managing teams and business functions.
- Proven track record of growing online sales and managing e-commerce operations.
- Strong knowledge of e-commerce platforms, online marketplaces, digital marketing, analytics, and customer experience management.
- Experience with website management, CRM systems, and digital performance reporting.
- Excellent leadership, communication, negotiation, and strategic planning skills.
- Strong commercial acumen and analytical mindset.
- Experience managing omnichannel retail operations.
- Familiarity with ERP, CRM, and e-commerce platform integrations.
- AI usage
Work Location: In person