BEUTEA Hiring! Full Time Marketing - Content Executive in Selangor, Earn up to MYR 3,500 - Ricebowl

Job Responsibilities:
1. Marketing Strategy & Campaigns

• Plan and execute marketing campaigns for the BEUTEA Singapore market.
• Develop monthly marketing calendars aligned with product launches, seasonal campaigns, and brand objectives
• Work closely with the HQ marketing team to localize campaigns and adapt content for the Singapore audience.
• Monitor campaign performance, sales trends, and customer engagement to improve marketing effectiveness
• Assist in planning outlet activations, roadshows, collaborations, and new store launches

2. Social Media & Content Creation

• Manage BEUTEA Singapore social media platforms including Instagram, TikTok, Facebook, and XiaoHongShu
• Plan, shoot, edit, and publish engaging social media content, including reels, trending videos, product photography, and lifestyle content.
• Write creative captions and coordinate posting schedules
• Stay updated with social media trends, viral content, and Gen Z marketing strategies
• Coordinate with designers, photographers, influencers, and content creators for campaign execution

3. KOL / Influencer Marketing

• Source and liaise with KOLs, KOCs, media platforms, and content creators in Singapore
• Coordinate product seeding, collaboration campaigns, and influencer events
• Track campaign deliverables and performance reports

4. App & Digital Marketing

• Support BEUTEA app campaigns, push notifications, voucher campaigns, and membership promotions
• Coordinate digital advertisements, app-exclusive promotions, and customer engagement activities
• Monitor customer feedback and online community interactions

5. Brand & Operations Coordination

• Ensure brand consistency across all marketing materials and outlet visuals
• Coordinate with outlet teams for POSM setup, campaign launches, and promotional materials
• Support cross-country communication between the Singapore and Malaysia HQ teams

Job Requirements:

• Diploma or Degree in Marketing, Mass Communication, Multimedia, or related field
• Minimum 1–2 years of experience in marketing, social media management, or content creation.
• Familiar with Instagram, TikTok, CapCut, Canva, and content creation tools
• Passionate about F&B, lifestyle, and youth culture
• Creative, proactive, and able to work in a fast-paced environment
• Photography and video editing skills are an advantage
• Able to work occasionally on weekends during events or campaign activations
• Experience working with F&B or lifestyle brands will be an added advantage
• Familiarity with Singapore’s social media trends, creator ecosystem, and digital culture is preferred
• Basic skills in design, video editing, or motion graphics are a plus
• The ability to communicate in Mandarin is an added advantage for liaising with creators, influencers, and partners

Pay: RM3,000.00 - RM3,500.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person