全职 Performance Marketer 工作, 薪水 up to MYR 5,500, Cason Group Selangor 公司招聘中 - Ricebowl

Job Summary:
The Performance Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns that deliver measurable ROI. Using data and analytics, you will identify opportunities to improve campaign performance, increase conversion rates, and maximize customer acquisition efficiency. This role requires a strong analytical mindset, hands-on experience with digital advertising platforms, and a deep understanding of the customer journey.

Key Responsibilities:

• Develop and manage performance marketing campaigns across channels such as paid search (Google Ads), paid social (Meta, LinkedIn, TikTok, etc.), display, programmatic, and affiliate networks.
• Set up, track, and analyze KPIs including CAC, ROAS, LTV, conversion rates, and CPA.
• Conduct A/B testing and multivariate testing for landing pages, ad creatives, and audience segments to optimize performance.
• Use analytics tools (Google Analytics, Adobe Analytics, etc.) and marketing platforms to monitor campaign performance and generate actionable insights.
• Collaborate with creative teams to develop high-converting ad copy, visuals, and landing pages.
• Manage and optimize bidding strategies, budgets, and audience targeting to improve campaign efficiency.
• Integrate and leverage CRM and marketing automation tools to support lead nurturing and retention campaigns.
• Stay up to date with industry trends, emerging technologies, and platform updates to maintain competitive advantage.
• Provide regular performance reports and strategic recommendations to stakeholders.

Qualifications:

• Proven track record of managing paid media campaigns with measurable ROI.
• Proficiency in TikTok Ads, Google Ads, Meta Ads Manager, Google Analytics, and other relevant platforms.
• Excellent communication, organizational, and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Knowledge of SEO, content marketing, or organic growth strategies.

Pay: RM4,000.00 - RM5,500.00 per month

Benefits:

• Additional leave
• Health insurance
• Professional development

Work Location: In person