Cradle Fund Hiring! Full Time Manager, Digital - Brand in Federal Territory - Ricebowl

Role Purpose

Cradle Fund is seeking a dynamic and results-oriented Strategic Communications Lead to elevate its brand, amplify its impact narrative, and drive measurable engagement across digital platforms. This role blends strategic storytelling, digital marketing execution, and data-driven performance optimization to position Cradle as a leading force in Malaysia’s startup ecosystem. The successful candidate will play a critical role in shaping how Cradle engages startups, investors, policymakers, and the broader innovation community.

Key Responsibilitie

sStrategic Communications & Brand Positionin

• gDevelop and execute an integrated communications and brand strategy aligned with Cradle’s mission and national innovation prioritie
• sCraft compelling narratives that articulate Cradle’s impact, programs, and ecosystem leadershi
• pEnsure brand consistency across all touchpoints (digital, media, events, partnerships

)
Digital Marketing & Campaign Manageme

• ntLead end-to-end planning and execution of digital campaigns (paid ads, social media, SEO/SEM, email marketin
• g)Manage content calendars across platforms (LinkedIn, Instagram, X, YouTube, etc
• .)Optimize digital funnels to drive awareness, engagement, and conversion (e.g., applications, partnership

s)
Performance Analytics & Insig

• htsEstablish and track KPIs and performance metrics across campaigns and chann
• elsLeverage tools such as Google Analytics, social media insights, and marketing dashboa
• rdsTranslate data into actionable insights to continuously refine strategy and improve

ROI
Content & Storytel

• lingTranslate complex innovation and policy topics into clear, engaging, and audience-centric con
• tentOversee production of high-impact assets (videos, thought leadership articles, case studies, repo
• rts)Collaborate with internal teams and ecosystem partners to surface success sto

ries
Stakeholder Engag

• ementWork cross-functionally with program, investment, and leadership
• teamsManage external agencies (creative, media, PR) to ensure high-quality del
• iverySupport leadership communications, including speeches, reports, and strategic mess

aging
Additional responsibilities assigned by HOD as he/she deemed fit and suitable for the can

didate
Experience & Qualifi

• cationsMinimum 5 years of relevant experience in strategic communications, digital marketing, or brand man
• agementProven track record in executing integrated digital campaigns with measurable o
• utcomesExperience in startup, technology, innovation, or public sector ecosystems is highly de
• sirableBachelor’s degree in Communications, Marketing, Business, or relate

d field
Technica

• l SkillsBasic understanding of SEO, UX, and conversion opti
• mizationDigital marketing platforms (Meta Ads, Google Ads, LinkedIn Campaign
• Manager)Analytics tools (Google Analytics, Data Studio, CRM das
• hboards)Content management systems and social med