Department: Sales & Marketing
Location: Grand Swiss Bel Hotel Melaka
Job Summary
The Marketing Communications (MarCom) Executive is responsible for supporting the planning and execution of marketing, branding, digital marketing and public relations initiatives to enhance the visibility and reputation of Grand Swiss Bel Hotel Melaka. This role works closely with the Sales & Marketing team to promote the hotel's products, services, events and special offers through various communication channels, while ensuring brand consistency and driving guest engagement, revenue growth and market presence.
Key Responsibilities
- Develop and execute marketing campaigns to promote hotel rooms, dining outlets, meetings, weddings and special events.
- Manage and update the hotel's social media platforms, including Facebook, Instagram, TikTok, LinkedIn and other relevant channels.
- Create engaging content, including copywriting, photography, videography and promotional materials.
- Coordinate the design and production of marketing collaterals such as brochures, banners, flyers, menus, posters and digital advertisements.
- Maintain and update hotel website content, promotional landing pages and online listings.
- Support public relations activities, including media relations, press releases, influencer collaboration and publicity campaigns.
- Coordinate hotel photoshoots, video productions, media visits and promotional events.
- Monitor online reviews and social media engagement, ensuring timely responses and positive brand representation.
- Work closely with Sales, Revenue, Food & Beverage and Operations teams to develop effective promotional strategies.
- Conduct competitor analysis and market research to identify trends and opportunities.
- Ensure all marketing communications comply with brand standards and corporate guidelines.
Requirements
- Diploma or Bachelor's Degree in Marketing, Communications, Hospitality Management, Business Administration or a related field.
- Minimum 1 or 2 years of experience in Marketing Communications, Digital Marketing, or a similar role, preferably within the hospitality industry.
- Strong knowledge of social media management, digital marketing and content creation.
- Proficiency in Microsoft Office and design tools such as Canva, Adobe Photoshop or related software.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Knowledge of photography, videography and basic video editing is an added advantage.
- Creative detail oriented and able to manage multiple projects simultaneously.
- Strong interpersonal skills with the ability to work effectively across departments.
- Experience in hotel marketing will be highly preferred. (Hospitality)
Benefits
- Competitive salary package
- Duty meals provided
- Medical benefits
- Career development and training opportunities
- Staff rates within the Swiss Bel Hotel International network
Join our team at Grand Swiss-Belhotel Melaka and be part of an exciting hospitality brand dedicated to delivering exceptional guest experiences.
Pay: RM2,200.00 - RM2,500.00 per month
Benefits:
- Additional leave
- Flexible schedule
- Free parking
- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person