Gate Hiring! Full Time Employer Branding Specialist in - Ricebowl

Builder. Storyteller. AI-native with taste. Allergic to copy-paste.

About Gat

eFounded in 2013, Gate is one of the world's earliest and most trusted cryptocurrency exchanges, serving over 53 million users globally. Ranked among the top three exchanges worldwide, Gate supports spot, futures, and margin trading alongside wealth management products across 4,600+ cryptocurrencies. With thousands of employees across key global markets — most working fully remotely — Gate is building the financial infrastructure of the next era of the internet. We hire people who move fast, think independently, and want real ownership of their work

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Why this ro

leGate is one of the world's largest exchanges — but our employer brand hasn't caught up to that scale yet, especially in global markets. As we push deeper into those markets, most candidates meet Gate for the first time with very little to go on. You're joining to shape that first impression from the ground up: the EVP, the content, the measurement that an entire global TA team will run on. In 12-24 months, the difference between a candidate hesitating and a candidate saying yes will trace back to work you ow

n.
What you'll

• doDefine Gate's EVP — the core reason top talent chooses us — and make it the spine of everything we say externa
• llyBuild and run our employer content engine across LinkedIn, the careers site, Glassdoor, and social, in English first for a global audie
• nceOwn candidate experience end-to-end, from application through onboarding, so what people feel matches what we prom
• iseTurn employees into credible external voices through an advocacy program people actually
• useTrack offer acceptance, source of hire, and employer reputation, and let the numbers redirect where effort g

oesWhat you'll br

ing
Non-negotia

• blesYou've built employer brand or content from a blank page, not just maintained someone else's — you work without a playbook and make your
• ownYou ship high-quality content fast, with taste, and use AI tools to multiply your output rather than flood channels with
• slopYou take real ownership — you move a problem to done without waiting to be told
• howYou have strong content judgment in English for a global audience, and can navigate the China context

tooB

• onusBackground in internet, fintech, or cr

ypto
A note from the hiring ma

nagerYou won't be fighting solo. You're part of the whole talent acquisition team — your work empowers a large team and reaches the tens of thousands of candidates we touch. This is the chance to lead employer brand for one of the world's largest exchanges, with a lot of open ground to create real impact. It's foundational work, not patching h