Scoot Hiring! Full Time Section Manager-Manager, Marketing Analytics - CRM in Southwest (Singapore) - Ricebowl

Summary

Are you a data-driven marketer who can connect insights to strategy, and strategy to execution across CRM and performance channels?

We are looking for a Section Manager, Marketing Analytics & CRM to lead our data, insights, and CRM capabilities. This role combines hands-on analytics with team management, owning how we track, measure, understand, and optimise the full customer lifecycle.

Job Description

In this role, you will play a critical role in shaping how we acquire, engage and retain customers, powered by strong data foundations and actionable insights.

Marketing Analytics & Insights

• Own the overall marketing analytics strategy across Performance Marketing (SEM, SEO, Display, Social) and CRM.
• Translate business goals into measurement frameworks, KPIs, and reporting structures.
• Drive deep-dive analysis across paid and owned channel data to uncover growth opportunities, performance gaps, and optimisation levers.
• Guide decision-making through clear, insight-led recommendations.
  
  

Data Tracking, Attribution & Measurement

• Own end-to-end tracking strategy, including tagging, event tracking, and data integrity.
• Drive attribution and measurement frameworks to evaluate channel and campaign effectiveness.
• Lead experimentation strategy (A/B testing, incrementality testing) to improve performance.
• Partner with IT and Business Intelligence teams to strengthen data pipelines and measurement capabilities.
  
  

Dashboarding, Reporting & Data Infrastructure

• Develop performance monitoring & KPI reporting dashboards, utilising multiple internal & external data sources
• Build a customer data warehouse to enable real-time personalised marketing.
  
  

CRM Strategy & Team Leadership

• Lead, manage and develop the CRM team across campaign execution and lifecycle management.
• Define CRM strategy across customer lifecycle stages (acquisition, onboarding, engagement, retention, reactivation).
• Identify opportunities for segmentation, personalisation, and customer value optimisation.
• Drive continuous improvement in CRM effectiveness, personalisation, and automation capabilities.
  
  

Key requirements

• Bachelor's degree in Marketing, Data Analytics, Engineering, or related field.
• 9-11 years of experience in marketing analytics, CRM, or digital performance roles.
• Proven experience managing or mentoring a team (especially CRM).
• Strong expertise in analytics tools (e.g. GA4), dashboarding (Power BI/Tableau), and SQL.
• Deep understanding of CRM/lifecycle marketing and performance marketing metrics.
• Understanding of ad platforms, tagging standards, UTMs, floodlights/pixels, etc.
• Familiarity with CRM platforms (e.g. Salesforce Marketing Cloud, Insider, etc.)
• Strong stakeholder management and ability to operate at both strategic and hands-on levels
• Strong analytical thinking and excellent problem-solving ability
• Excellent attention to detail and commitment to data integrity