- Petaling Petaling Selangor Malaysia
Working Location
Job Description
Responsibilities
About the job
Own end-to-end TikTok content execution to double Montigo's followers + views growth, while turning the channel into a community hub with a loyal fanbase.
Key responsibilities:
1. Content production & posting
Plan, film, edit, and publish at least 45 TikToks/month.
Ensure every video is fully owned end-to-end: concept → shoot → edit → caption → upload.
2. Performance-driven content
Double down on what works: turn last month's top performers into sequels/remixes/new angles consistently.
Introduce fresh experiments monthly: new hooks/formats/ideas Montigo hasn't posted before.
3. Views target ownership
Hit or exceed assigned account's monthly views KPI (minimum floor example: 1.2M/month, adjusted based on account health/size).
5. Community & engagement
Post at least 1 community-style piece/week (e.g., questions, pick 1 or 2, replies, duets/stitches, challenges).
Actively respond to comments + DMs on key posts to drive repeat viewers and loyalty.
6. Monthly review & iteration
Run a simple monthly self-review:
Identify top 5 posts and why they worked (hook/topic/format/caption).
Identify failed experiments and decide fix vs kill.
Present insights in a short monthly check-in with the Content Lead, then update next month's plan (repeat winner formats + new ideas).
7. Collaboration
Work closely with Content Ops on monthly content posting plans based on their calendar strategy/planning.
Align with brand direction and campaign moments, but move fast and execute independently.
Requirements:
Fluent in BM
Proven ability to create TikTok content end-to-end (concepting, filming, editing, posting).
Strong TikTok instincts: hooks, pacing, retention, trend interpretation (not trend-chasing blindly).
Proven experience in working with targets: posting volume + views KPI + engagement actions.
Able to analyze performance and iterate: explain why a post worked and how to replicate it.
Strong communication + responsiveness (community management: comments/DMs).
Reliable, fast turnaround, and consistent output across the month (not last-minute batching only).
Experienced in lifestyle/consumer brand content (especially drinkware, gifting, daily carry, travel).
Charismatic on-camera presence OR directing UGC-style shots (even if creator isn't always the face).
Basic motion graphics/subtitles, strong caption writing, and storyboarding.
Familiar with creator collaboration workflows (briefing micro-creators, stitching/duets strategy).
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