Tomei Consolidated Bhd Hiring! Full Time Transformation, Senior Executive in Federal Territory - Ricebowl

About the Role

We are looking for a driven and analytical individual to join the Transformation Office at Tomei. This role will support transformation initiatives across our portfolio of businesses, including 3 retail brands and 1 fintech business.

The ideal candidate is passionate about customer journeys, digital transformation, automation, CRM engagement, and process optimisation. You will play a key role in driving business improvements, customer engagement strategies, and cross-functional transformation projects across the Group.

Key Responsibilities

1. Transformation & Strategic Projects

• Support and execute transformation initiatives across retail and fintech businesses

• Coordinate cross-department projects involving operations, marketing, customer service, ecommerce, and retail operations

• Assist in identifying process inefficiencies and recommend scalable solutions

• Track project progress, timelines, KPIs, and implementation outcomes

• Prepare reports, presentations, and business updates for management

2. CRM & Customer Journey Management

• Manage and optimise customer engagement platforms such as:

o GetResponse

o CleverTap

• Build and improve automated customer journeys across:

o WhatsApp

o Email

o SMS

o Push notifications

• Develop lifecycle marketing flows including:

o Welcome journeys

o Abandoned cart recovery

o Birthday campaigns

o Loyalty & retention flows

o Re-engagement campaigns

• Segment customer databases and personalise communications based on behaviour and demographics

• Analyse campaign performance and continuously improve conversion and engagement metrics

3. Digital Transformation & Automation

• Work closely with internal stakeholders and external vendors to implement digital initiatives

• Support automation projects involving ecommerce, OMS, CRM, customer service, and marketing workflows

• Identify opportunities to leverage AI and automation to improve productivity and customer experience

Requirements

• Bachelor’s Degree in Business, Marketing, Digital Transformation, Information Systems, or related field

• 2–5 years of experience in transformation, CRM, digital marketing automation, ecommerce, consulting, or project management

• Hands-on experience with GetResponse, CleverTap, or similar CRM/marketing automation platforms is highly preferred

• Strong understanding of customer lifecycle journeys and retention strategies

• Analytical mindset with ability to interpret campaign and operational data

• Strong communication and stakeholder management skills

• Highly organised, proactive, and able to manage multiple projects simultaneously

• Experience in retail, ecommerce, luxury, or fintech industries is an advantage

Preferred Skills

• Understanding of automation tools and system integrations

• Experience with AI-driven customer engagement tools

• Knowledge of customer segmentation and loyalty strategies

• Basic understanding of UX and customer journey mapping

• Willingness and adaptability to learn and adopt new platforms from scratch

• Proactive mindset with strong curiosity towards digital innovation and emerging technologies