Affinity Executive Search Hiring! Full Time Senior CRM Manager - Customer Insights - Data Analytics (Retail) in Hong Kong Island, Hong Kong - Ricebowl

We are seeking a dynamic Senior CRM Manager to lead the group’s customer relationship management strategy across Hong Kong and other region.

This is a critical leadership role responsible for shaping CRM vision, leveraging data analytics, and driving impactful CRM campaigns to enhance customer engagement, loyalty, and business performance.

Key Responsibilities

• Lead CRM Strategy Development

  • Define and execute comprehensive CRM strategies across the full customer lifecycle

  • Drive customer acquisition, retention, and loyalty initiatives

• Champion Data-Driven Decision Making

  • Leverage advanced data analytics to generate actionable customer insights

  • Translate data into business strategies that improve ROI and customer experience

• Drive CRM Campaigns & Personalisation

  • Lead the development and execution of targeted CRM campaigns across multiple channels

  • Implement segmentation, personalization, and marketing automation strategies

• Stakeholder & Team Leadership

  • Partner closely with senior stakeholders to drive customer-centric initiatives

  • Lead, mentor, and grow a high-performing CRM and analytics team

 Requirements

• Degree in Marketing, Business, Data Analytics, or related disciplines

• 10+ years of CRM and data analytics experience, with at least 5 years in a leadership role

• Proven track record in retail CRM or consumer-facing industries

• Strong expertise in:

  • CRM strategy and lifecycle management

  • Data analytics and customer insights

• Familiarity with CRM platforms and marketing automation tools

• Strong leadership, stakeholder management, and communication skills

• Excellent English communication skills

• Strategic mindset with a hands-on, results-driven approach