Key Responsibilities:
- Manage the day-to-day running of all social media accounts — scheduling content, monitoring engagement, and keeping the brand voice consistent
- Create eye-catching captions, graphics, and short-form video content that communicates value clearly and connects with the right audience
- Respond to comments, messages, and community interactions promptly and professionally — building trust one conversation at a time
- Research trending content formats, hashtags, and platform updates to ensure the brand stays relevant and ahead of the curve
- Maintain and update content calendars that keep campaigns organised, timely, and aligned with broader marketing objectives
- Track key social media metrics including reach, engagement rate, and follower growth — preparing regular performance summaries for the team
- Collaborate with designers, content writers, and marketing leads to produce cohesive campaigns that perform across multiple channels
- Support the rollout of digital campaigns and promotions — assisting with coordination, scheduling, and post-campaign performance reviews
Requirements:
- Minimum Diploma and above
- Able to create engaging content with strong copywriting skills and basic graphic design proficiency
- Familiar with social media analytics tools such as Google Analytics, Hootsuite, or Sprout Social
- Strong awareness of current social media trends, best practices, and emerging platforms
EA License Number: 25C2980
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