- Bandar Botanic Selangor Malaysia
Working Location
Job Description
Responsibilities
Job Title: Digital Marketing Executive (Content & Growth)
Location: Kuala Lumpur / Selangor
Industry: Financial Services / Hire Purchase Financing
Employment Type: Full-time
About the Company
We are a hire purchase financing provider supporting customers and dealers in vehicle financing solutions. We focus on delivering accessible financing, strong dealer partnerships, and consistent customer support through digital channels.
Job Summary
We are looking for a proactive Digital Marketing Executive to manage content creation, social media posting, engagement, and lead generation. The role will focus on building brand presence, creating engaging short-form content, and supporting business growth through digital platforms such as TikTok and Facebook.
Key Responsibilities
Content & Strategy
Plan and develop weekly content calendar
Write short-form video scripts in Bahasa Malaysia with a local tone
Suggest content ideas based on customer pain points and market trends
Align content with brand messaging and business objectives
Content Execution
Publish and manage content on TikTok, Facebook, and other platforms
Write captions, hashtags, and posting descriptions
Coordinate with internal team for video production
Community Management
Respond to comments and messages on social media
Engage with potential customers in a professional and friendly manner
Handle basic enquiries and guide leads to the appropriate channels (e.g. WhatsApp, sales team)
Lead Generation Support
Identify and qualify potential leads from social media interactions
Pass relevant leads to sales or business team for follow-up
Reporting & Analytics
Track content performance (views, engagement, leads)
Provide weekly/monthly reports on marketing activities and results
Recommend improvements based on performance data
Dealer Marketing Support (Optional)
Create content that supports dealer engagement and partnerships
Assist in promoting dealer-related campaigns
Requirements
Diploma/Degree in Marketing, Mass Communication, Business, or related field
Strong writing skills in Bahasa Malaysia (conversational and natural tone)
Familiar with TikTok, Facebook, and short-form content trends
Basic understanding of digital marketing and social media management
Good communication and interpersonal skills
Able to work independently and manage multiple tasks
Experience in content creation, copywriting, or social media marketing is an advantage
Preferred Skills
Experience using CapCut or similar video editing tools
Understanding of lead generation funnels
Knowledge of Malaysian consumer behaviour
Creative mindset with attention to detail
Performance Indicators (KPIs)
Consistency of content posting
Social media engagement (views, likes, comments, shares)
Number of qualified leads generated
Response time to enquiries
Contribution to overall marketing growth
What We Offer
Opportunity to grow in a fast-growing financial services environment
Exposure to content marketing, lead generation, and business development
Performance-based incentives (where applicable)
Collaborative working environment
Pay: RM2,000.00 - RM3,000.00 per month
Application Question(s):
Work Location: In person
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