Kolej Pengajian Keselamatan Dan Penyiasatan Malaysia Hiring! Full Time Digital Marketing Executive in Selangor, Earn up to MYR 3,000 - Ricebowl

Job description:

Job Overview:

We are looking for a Digital Marketing Executive to develop and execute digital marketing strategies to increase student enrollment, brand awareness, and online engagement. The ideal candidate should be skilled in social media management, content creation, SEO, paid advertising, and analytics tracking.

This role requires creativity, strategic thinking, and technical expertise in digital marketing tools to promote MYCSI College effectively.

Key Responsibilities:1. Digital Marketing Strategy & Execution

• Develop, execute, and manage multi-channel digital marketing campaigns to boost student recruitment and engagement.
• Identify target audiences and tailor marketing strategies accordingly.
• Monitor digital marketing trends, competitor strategies, and industry best practices.

2. Social Media Management & Content Creation

• Manage and update official social media accounts (Facebook, Instagram, LinkedIn, TikTok, Twitter).
• Create engaging multimedia content (graphics, videos, blog posts, reels, and infographics).
• Schedule and publish content using tools like Meta Business Suite, Hootsuite, or Buffer.
• Respond to comments, messages, and inquiries in a professional and timely manner.
• Execute social media campaigns to increase engagement, lead generation, and brand visibility.

3. Paid Advertising (Google & Social Media Ads)

• Plan, create, and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, TikTok Ads, LinkedIn Ads).
• Manage advertising budgets to ensure maximum ROI.
• Track and analyze ad performance to improve lead conversion and cost efficiency.

4. Search Engine Optimization (SEO) & Website Management

• Optimize website content and structure to improve organic search rankings.
• Conduct keyword research and SEO audits to enhance online visibility.
• Update and maintain the college website for accuracy and user engagement.
• Use Google Analytics, Google Search Console, and SEO tools to track performance and improve user experience.

5. Email & WhatsApp Marketing

• Develop and execute email marketing campaigns for student inquiries, promotions, and updates.
• Manage WhatsApp marketing campaigns for prospective students and follow-ups.
• Monitor and analyze email open rates, click-through rates, and conversions.

6. Lead Generation & Conversion Tracking

• Implement and manage lead generation strategies to attract potential students.
• Track leads, conversions, and campaign performance using CRM and analytics tools.
• Optimize landing pages and marketing funnels for improved lead conversion.

7. Event Promotion & Student Engagement

• Promote college events, open days, webinars, and campus activities through digital platforms.
• Collaborate with academic and student affairs teams to highlight student success stories.
• Manage partnerships with influencers, brand ambassadors, and external media.

Requirements:

Education: Diploma/Degree in Marketing, Digital Media, Communications, or a related field.
Experience: Minimum 1-2 years in digital marketing, social media management, or a similar role.
Skills:

• Strong knowledge of social media marketing, SEO, and paid ads.
• Experience with Google Ads, Meta Ads, and content marketing.
• Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), and video editing tools.
• Hands-on experience with email marketing tools (Mailchimp, GetResponse, etc.).
• Knowledge of Google Analytics, Google Tag Manager, and Facebook Pixel for tracking.
• Excellent copywriting, communication, and analytical skills.
• Ability to multi-task, meet deadlines, and work independently.

Job Types: Full-time, Permanent

Pay: RM2,500.00 - RM3,000.00 per month

Work Location: In person