Job Description:
1. Content Creation & Direction
- Plan, script, and storyboard engaging video content tailored to each platform (TikTok, Instagram, Facebook).
- Collaborate closely with the video team to direct shoots and ensure the final output aligns with brand tone and creative objectives.
- Review first cuts of edited videos and provide constructive feedback to maintain quality and viewer engagement.
2. Performance Monitoring & Reporting
- Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.
- Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.
3. Trend Research & Integration
- Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.
- Curate and distribute trending content via the Digital Management System (DMS) for team inspiration and reference.
- Seamlessly integrate relevant trends into the content strategy to boost engagement and reach.
4. Content Optimization
- Enhance video content for maximum visibility and interaction, in line with each platform’s algorithm.
- Leverage metadata, post timing, and other performance drivers to improve content results.
5. PUGC Management (Professionally User-Generated Content)
- Support the creation of high-performing, authentic, user-style content.
- Ensure all PUGC aligns with brand standards and meets overall content quality expectations.
6. Additional Responsibilities
- Contribute to broader creative initiatives and company projects as needed.
- Participate in brainstorming sessions, collaborative meetings, and creative reviews.
Job Requirement:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 2–4 years of experience in brand marketing, influencer management, or campaign strategy (preferably within beauty, fashion, or FMCG sectors).
- Strong understanding of digital marketing, influencer trends, and content strategy.
- Excellent communication, negotiation, and relationship management skills.
- Creative mindset with a keen eye for detail and branding consistency.
- Proficient in campaign analytics and performance evaluation.
- Ability to multitask, work in a fast-paced environment, and meet tight deadlines.
Pay: RM3,500.00 - RM5,000.00 per month
Work Location: In person