SegWitz Hiring! Full Time Marketing Executive in Selangor - Ricebowl

SegWitz is a Malaysian technology company that designs and builds custom web applications, mobile

applications, ERP platforms, IoT and AI-driven solutions for fast-growing startups, SMEs, and public-listed companies.

Since 2019, SegWitz has worked with top-brands and major organisations helping them build systems that directly impact revenue, operations, and scalability.

We specialise in:

Turning complex business processes into scalable software and digital platforms

Building AI, automation, and data-driven solutions that create measurable business value

Partnering with clients long-term through maintenance, optimisation, and new product development

SegWitz is now entering a new phase:

Building our own proprietary products and frameworks.

Working more deeply with startups, SMEs, and PLCs to make their tech investments profitable and

scalable.

This role designs and executes multi-channel campaigns across short-term, mid-term, and long-term horizons, supports go-to-market (GTM) initiatives and service launches, and strengthens marketing operations through disciplined planning and performance measurement.

Key Responsibilities

1) Campaign Management (End-to-End)

Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand objectives and demand outcomes.

Translate campaign goals into clear deliverables: briefs, messaging direction, asset requirements, channel plans, timelines, and launch readiness criteria.

Ensure consistent narrative, positioning, and quality across campaign outputs and touchpoints.

Deliver a balanced portfolio of short-term, mid-term, and long-term campaigns with structured

governance and reporting rhythms.

2) GTM Programs, Launches & Commercial Enablement

Lead execution of GTM programs and regional marketing initiatives, including launch communications, internal readiness activities, and commercial enablement support.

Drive new service/product introduction and launch activations across partner platforms and company channels, ensuring cohesive messaging and measurable performance tracking.

Coordinate launch readiness artifacts such as messaging packs, campaign toolkits, and supporting internal communications.

3) Content Strategy Across the Buyer Journey

Build and evolve content strategies that support the buyer journey from awareness through purchase and renewal/up-sell.

Develop and refine content frameworks that communicate value, differentiation, and proof points with executive-grade clarity.

Produce and manage core content assets (e.g., web and landing page copy, one-pagers, case studies, decks, announcements, event collateral), ensuring brand consistency and claims discipline.

4) Marketing Operations & Execution Excellence

Drive marketing operations by reviewing and improving marketing processes to increase efficiency and effectiveness across branding and campaign execution.

Maintain campaign calendars, trackers, dashboards, documentation standards, and approval workflows to support predictable delivery.

5) Marketing Intelligence & Competitive Analysis

Analyze market signals, customer behavior indicators, and performance data to produce actionable

market insights and competitor profiles.

Convert analysis into decision-ready outputs for leadership (briefs, dashboards, snapshots, executive summaries) that improve prioritization and positioning.

6) Martech Enablement, Measurement & Optimization

Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns,

ensuring appropriate tracking and measurement discipline.

Monitor campaign performance using agreed KPIs and performance metrics; identify performance gaps and improvement opportunities using data insights.

Prepare campaign performance and ROI reporting, including social analytics and event analytics, with clear insights and recommendations.

Use data to continuously improve campaign outcomes and demonstrate marketingʼs contribution to

revenue and pipeline progression.

Capability

B2B marketing fundamentals for high-consideration services: long buying cycles, multiple stakeholders, trust-building, and proof-based messaging.

Integrated campaigns and GTM program execution: launch readiness, narrative consistency,

cross-functional coordination, and operational governance.

Buyer-journey content planning: awareness-to-conversion narratives, retention and renewal messaging, and value reinforcement through proof points.

Marketing operations and governance: planning discipline, documentation, approvals, QA, budget

coordination, and vendor management.

Marketing analytics: KPI selection, dashboarding, ROI reporting principles, funnel and conversion-quality thinking, and insight generation.

Martech fluency: CRM, marketing automation, analytics reporting, tracking conventions, and data hygiene.

Required Qualifications

Bachelorʼs degree in Marketing, Communications, Business, or a related discipline (or equivalent

experience).

3-4 years of progressive experience in B2B marketing (technology services, software, SaaS, professional services, or adjacent industries).

Demonstrated experience designing and executing multi-channel campaigns with measurable

performance reporting.