Binance Hiring! Full Time Business Intelligence Manager, Content in Hong Kong - Ricebowl

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. It is trusted by 300+ million people in 100+ countries for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance’s offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.

We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance Square aims to be the one‑stop social platform for the latest trends in Web3 and crypto. With a vast selection of content from renowned crypto experts, avid enthusiasts, and trusted media sources, the platform serves as a bridge between content creators and their followers, customizing users’ feeds based on engagement history.

Join us to be part of a team that is shaping the future of social interaction in the crypto space.

We’re looking for a sharp, business‑minded BI Analyst to embed within our Content Team. You won’t just build dashboards—you’ll own the data layer that drives content strategy decisions. You’ll work end‑to‑end: from defining metrics, building data models, and designing self‑serve reporting infrastructure, to uncovering insights that directly influence editorial direction, distribution strategy, and audience growth.

• Own the metrics: Define, maintain, and continuously refine the core KPI system for the Content Team — covering content consumption, creator performance, user engagement, retention, and funnel conversion.
• Build the data foundation: Design and maintain stable, scalable data pipelines, models, and reporting layers to support business decision‑making with reliable, well‑governed data.
• Drive insight, not just reports: Proactively identify anomalies, trends, and opportunities through regular analysis; surface findings before the business feels the problem.
• Close the loop: Track the impact of content experiments and strategy changes end‑to‑end, from hypothesis → test → result → recommendation → follow‑up.
• Enable self‑service: Build intuitive dashboards and data products that empower product managers and operations teams to answer their own questions.
• Collaborate cross‑functionally: Act as the data partner for Product and Operations — translate business questions into analytical problems and data insights into actionable decisions.
• Ensure data quality: Govern data accuracy, consistency, and documentation; work with data engineering to resolve upstream issues proactively.

• 3‑5+ years in BI, data analytics, or a related role at an internet company.
• Strong SQL skills; experience with big data tools (Hive, Spark, Presto) is a plus.
• AI native analysis toolings experience.
• Solid understanding of content metrics (DAU/MAU, CTR, duration time, funnel conversion, retention cohorts).
• Strong logical thinking and structured communication — ability to tell a clear story with data to both technical and non‑technical audiences.
• High sense of ownership: you care about business outcomes, not just task completion.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle unique, fast‑paced projects with autonomy in an innovative environment
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice . We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.