TNG Digital Hiring! Full Time Assistant Manager, Brand in Federal Territory - Ricebowl

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and everyday life. Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler. Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

As Assistant Manager, Brand, you will play a key role in driving brand growth through impactful marketing strategies, campaigns, and partnerships. You will develop a strong understanding of our products, brand positioning, customer behaviours, and market landscape to strengthen brand relevance, engagement, and business performance.

You will work closely with cross-functional teams to deliver integrated brand and marketing initiatives while ensuring consistent and compelling communication across all touchpoints.

What You'll Do:

• Monitor market trends, customer behaviours, digital culture, and industry developments to identify opportunities for brand growth and differentiation.
• Translate customer insights, cultural shifts, and emerging trends into relevant marketing strategies and campaigns.
• Define and communicate clear product value propositions and consistent brand messaging across channels.
• Support the development and execution of annual brand and marketing strategies for key customer audiences.
• Plan and execute integrated campaigns across offline and digital channels to drive acquisition, engagement, retention, and brand affinity.
• Develop content and messaging tailored for highly engaged and fast-evolving audience segments.
• Drive engagement initiatives that encourage customer participation, advocacy, and organic shareability.
• Support and manage brand partnerships, collaborations, co-marketing opportunities, and creator engagements to strengthen brand presence.
• Coordinate and manage brand activations, events, and on-ground engagements to deliver impactful customer experiences.
• Collaborate with internal stakeholders to align product features, campaign objectives, and communication strategies.
• Track, evaluate, and optimise campaign performance based on customer insights and key performance metrics.

Role Requirements:

• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
• 3 to 5 years of experience in an advertising agency, brand management, or marketing role.
• Experience managing campaigns or initiatives for targeted customer audiences and communities is an added advantage.
• Strong understanding of brand strategy, campaign planning, and integrated marketing execution.
• Familiarity with social-first marketing, digital engagement trends, and evolving content consumption behaviours.
• Experience working with creators, communities, partnerships, or lifestyle-focused campaigns is a plus.
• Strong analytical, strategic thinking, and problem-solving skills.
• Strong project management, stakeholder management, and organisational skills.
• Excellent communication and presentation skills.
• Comfortable working in a fast-paced and dynamic environment.
• Curious, proactive, and highly attuned to emerging trends, digital experiences, and evolving customer expectations.

What you get:

Work your way

• Flexible working hours

Your wellbeing matters

• Medical coverage, with option to include dependants
• Extra leave for family and caregiving needs

Rewards that grow with you

• Monthly lifestyle allowance via TNG eWallet
• Long-term rewards for your contributions

Everyday support

• Mobile and broadband reimbursement

What it’s like to work here:

We care about people who take ownership, speak up, and want to make things better. Titles matter less than impact. Good ideas can come from anyone.

You will be working with people who are curious, practical, and not afraid to challenge each other in a good way.

Note: Only shortlisted candidates will be contacted.