Tomei Consolidated Berhad Hiring! Full Time Transformation - Senior Executive in Federal Territory, Earn up to MYR 1 - Ricebowl

We are looking for a driven and analytical individual to join the Transformation Office at Tomei. This role will support transformation initiatives across our portfolio of businesses, including 3 retail brands and 1 fintech business.

The ideal candidate is passionate about customer journeys, digital transformation, automation, CRM engagement, and process optimisation. You will play a key role in driving business improvements, customer engagement strategies, and cross-functional transformation projects across the Group.

Key Responsibilities

1. Transformation & Strategic Projects

• Support and execute transformation initiatives across retail and fintech businesses
• Coordinate cross-department projects involving operations, marketing, customer service, ecommerce, and retail operations
• Assist in identifying process inefficiencies and recommend scalable solutions
• Track project progress, timelines, KPIs, and implementation outcomes
• Prepare reports, presentations, and business updates for management

2. CRM & Customer Journey Management

• Manage and optimise customer engagement platforms such as:

o GetResponse

o CleverTap

• Build and improve automated customer journeys across:

o WhatsApp

o Email

o SMS

o Push notifications

• Develop lifecycle marketing flows including:

o Welcome journeys

o Abandoned cart recovery

o Birthday campaigns

o Loyalty & retention flows

o Re-engagement campaigns

• Segment customer databases and personalise communications based on behaviour and demographics
• Analyse campaign performance and continuously improve conversion and engagement metrics

3. Digital Transformation & Automation

• Work closely with internal stakeholders and external vendors to implement digital initiatives
• Support automation projects involving ecommerce, OMS, CRM, customer service, and marketing workflows
• Identify opportunities to leverage AI and automation to improve productivity and customer experience

Requirements

• Bachelor’s Degree in Business, Marketing, Digital Transformation, Information Systems, or related field
• 2–5 years of experience in transformation, CRM, digital marketing automation, ecommerce, consulting, or project management
• Hands-on experience with GetResponse, CleverTap, or similar CRM/marketing automation platforms is highly preferred
• Strong understanding of customer lifecycle journeys and retention strategies
• Analytical mindset with ability to interpret campaign and operational data
• Strong communication and stakeholder management skills
• Highly organised, proactive, and able to manage multiple projects simultaneously
• Experience in retail, ecommerce, luxury, or fintech industries is an advantage

Preferred Skills

• Understanding of automation tools and system integrations
• Experience with AI-driven customer engagement tools
• Knowledge of customer segmentation and loyalty strategies
• Basic understanding of UX and customer journey mapping
• Willingness and adaptability to learn and adopt new platforms from scratch
• Proactive mindset with strong curiosity towards digital innovation and emerging technologies

Pay: RM1.00 - RM1.20 per month

Application Question(s):

• what is your expected salary?
• Do you have experience in executing transformation initiatives across retail and fintech businesses?
• Do you have Hands-on experience with GetResponse, CleverTap, or similar CRM/marketing automation platforms ?

Work Location: In person