Mamee-Double Decker Hiring! Full Time Executive, Brand in Selangor - Ricebowl

Subang Jaya Selangor

Executive, Brand

JOB DESCRIPTIONS

• Support the development and execution of brand and campaign strategies
• Manage end-to-end marketing campaigns (digital, social, retail, and on-ground activations)
• Manage NPD process, coordinating with R&D, Supply Chain, and Regulatory teams to bring new snacks from concept to market.
• Work with agencies, designers, and production partners to deliver creative assets
• Ensure brand consistency across all communications and platforms
• Monitor campaign performance and prepare reports with actionable insights
• Conduct market and competitor analysis to identify opportunities

JOB REQUIREMENTS

• Possess at least a bachelor’s degree in Marketing, Communication, Business or related field
• Possess 1–3 years of experience in FMCG marketing, with a proven track record of managing product launches.
• Basic understanding in Nielsen/ Kantar consumer research tools, NPD process and P&L components (COGS, GP, A&P)
• High level of curiosity, “consumer-first” mindset, and the ability to multitask in a fast-paced FMCG environment
• Strong accountability and ownership in task and deliverables.
• Ability to conduct research and analyze data.