SegWitz Hiring! Full Time Marketing Executive in Selangor - Ricebowl

We’re hiring: Marketing Executive (B2B, Play-Based GTM) — Malaysian (Full-time)

SegWitz is a Malaysian tech company building custom web & mobile apps, ERP platforms, IoT and AI-driven solutions for fast-growing startups, SMEs and public-listed companies. Since 2019, we’ve helped major brands build systems that improve revenue, operations and scalability.

Role focus (not “generic digital marketing”):

You’ll run play-based go-to-market with Business Development — submarket → problem → solution → channel — and turn each opportunity into a real funnel that creates demand and feeds the BD pipeline.

What you’ll do:

• Co-design and execute niche GTM plays with BDE/CEO
• Research submarkets, shape positioning and messaging
• Build funnels, assets, one-pagers, mini decks, and nurturing journeys
• Execute campaigns via real-world channels (associations, partner ecosystems, micro-events, targeted placements)
• Track performance by play/channel and improve continuously

Who we’re looking for:

• 2–4 years in B2B marketing / growth (tech/SaaS/consulting preferred)
• Strong messaging + campaign execution skills
• Comfortable with analytics, funnels, and working tightly with BD/Sales
• Organised, curious, and strategic about niche markets

Full JD will be shared with shortlisted candidates.