LBZ STUDIO Hiring! Full Time E-commerce Conversion Rate Optimization (CRO) Specialist in Federal Territory - Ricebowl

About LBZ Studio

LBZ Studio is a cross-border fashion e-commerce brand focused on overseas markets. We sell women’s apparel through our Shopify online store, supported mainly by paid social traffic such as Meta Ads.

Our business model is built around testing fashion products, identifying strong-performing items, and scaling them through better product presentation, paid traffic efficiency, and fast supply-chain execution. Customers discover our products through online campaigns and complete their purchases directly on our Shopify store.

As we continue to grow, improving website conversion has become a key priority. We are looking for someone who can help us understand why visitors do not purchase, improve the shopping journey, and turn more paid traffic into real sales.

Role Overview

We are looking for an E-commerce Conversion Rate Optimization (CRO) Specialist to improve the conversion performance of our Shopify store.

This role is focused on the full customer journey from ad click to purchase, including product pages, landing pages, mobile experience, cart, checkout flow, trust signals, product information, and offer presentation.

This is not a pure media buying role. The candidate does not need to directly manage ad budgets, but should understand how paid traffic behaves after users land on the website.

This is also not a pure web design role. The goal is not only to make pages look better, but to improve measurable business results such as conversion rate, add-to-cart rate, checkout rate, purchase rate, and average order value.

The right candidate should be practical, detail-oriented, and data-driven. We are not looking for a senior growth strategist or a developer. We are looking for someone who understands e-commerce conversion and can help us improve our website step by step.

Core Responsibilities

Shopify Funnel Optimization:

Review and improve Shopify product pages, landing pages, collection pages, cart, and checkout experience. Identify friction points that may stop users from adding products to cart or completing purchases.

Product Page Improvement:

Improve key conversion elements such as product images, product copy, size guide, shipping information, return policy, reviews, trust signals, call-to-action placement, and product selling points.

Landing Page Optimization:

Support the creation and improvement of campaign landing pages for Meta Ads traffic, key products, seasonal promotions, and hero products. Ensure landing pages match ad creatives, customer expectations, and product positioning.

Conversion Testing:

Plan and support simple A/B tests or page experiments on layouts, product descriptions, offers, bundles, discount messages, buttons, and page structure. Track what works and suggest what should be tested next.

Analytics & User Behavior Review:

Monitor key metrics including conversion rate, add-to-cart rate, checkout initiation rate, purchase rate, bounce rate, average order value, and mobile conversion. Use tools such as Shopify Analytics, GA4, Meta Pixel, Microsoft Clarity, Hotjar, or similar tools to understand user behavior.

Paid Traffic Conversion Support:

Work with the marketing team to understand whether low conversion is caused by traffic quality, product page issues, unclear offers, pricing, trust concerns, or checkout friction. Help improve sales from existing traffic instead of relying only on higher ad spend.

Website Quality Checks:

Check for website issues that may affect conversion, including slow loading pages, broken links, unclear buttons, poor mobile display, confusing product variants, discount code issues, or missing product information.

Reporting & Recommendations:

Provide clear weekly or monthly updates on conversion performance, website issues, test results, and practical improvement suggestions. Prioritize recommendations based on business impact.

Requirements

• 1–4 years of experience in e-commerce, Conversion Rate Optimization, website optimization, digital marketing, growth marketing, or online store operations.
• Experience with Shopify or similar e-commerce platforms.
• Basic understanding of e-commerce funnel metrics, including conversion rate, add-to-cart rate, checkout rate, purchase rate, bounce rate, and average order value.
• Familiar with at least one analytics or user behavior tool, such as Shopify Analytics, GA4, Meta Pixel, Microsoft Clarity, Hotjar, or similar tools.
• Good understanding of online shopping behavior and what affects customer purchase decisions.
• Able to review product pages and identify practical improvements.
• Detail-oriented, data-driven, and willing to work hands-on.
• Experience in fashion, apparel, beauty, lifestyle, or DTC e-commerce is preferred.
• Understanding of paid social traffic, especially Meta Ads, is a plus.
• English is required. Mandarin is a plus due to coordination with China-based product and supply-chain teams.

Nice to Have

• Experience improving Shopify product pages or landing pages.
• Experience with A/B testing tools or simple website experiments.
• Basic knowledge of HTML/CSS or Shopify page builders.
• Experience using heatmaps or session recording tools.
• Experience writing or improving product page copy.
• Basic UX/UI judgment for mobile-first e-commerce pages.