CREATIVE LEADERSHIP: defines, directs, and upholds the copy and conceptual standards of Chariot’s work
Expectations:
- Leads the creative development process across multiple brands and campaigns.
- Provides clear direction and feedback to the working team.
- Champions creative ideas that strengthen both brand and agency reputations.
- Ensures creative consistency across all touchpoints.
- Presents and defends creative ideas to clients and internal teams.
- Leads the copywriting during shoots, scriptwriting, manifestos.
- Reviews copy to meet standards across all channels (print, OOH, digital, and social).
- Oversees junior creatives and external vendors (translators, VO talents, etc.).
Outcomes:
- Produces campaigns that demonstrate originality, clarity, and craft.
- Builds confidence among clients and internal team through strong creative leadership.
- Elevates team craft through precision and direction.
STRATEGIC & CONCEPTUAL THINKING: bridges creative excellence with strategic intent
Expectations:
- Partners with Account Management, Strategy, and Social teams to shape creative briefs.
- Translates insights into inspiring creative directions.
- Contributes to pitches, case studies, and award entries.
- Balances creative ambition with commercial and client realities.
Outcomes:
- Leads campaigns that consistently align creative innovation with strategic purpose.
- Plays a key role in winning pitches.
- Maintains long-term client trust.
MENTORSHIP & CULTURE BUILDING: guides the next generation of creatives and nurtures team growth
Expectations:
- Leads multiple projects independently while maintaining quality.
- Mentors junior creatives with clarity and care.
- Shares knowledge on copywriting, presentation, and ideation.
- Supports Creative Leads in building a positive, learning-based team culture.
- Represents the Creative department in internal and external meetings proactively.
Outcomes:
- Builds a cohesive and confident creative team.
- Contributes to an environment that values growth, creative excellence, and collaboration.