DFI Retail Group Hiring! Full Time Marketing Technology Lead in Selangor - Ricebowl

The MarTech Tech Lead owns the end-to-end technical architecture, integration design, and engineering governance of the Customer Engagement Platform (CEP). This role ensures scalable, reliable, and well-integrated MarTech capabilities across Customer Data Platform (CDP), Loyalty, Offer Automation, and Marketing Automation.

Key Responsibilities

System Architecture & Integration Design

• Define and own end-to-end MarTech architecture across:
• Customer Data Platform (CDP): data ingestion, identity stitching, activation
• Marketing Automation: journey orchestration
• Loyalty & Offer Engine: transactions, rewards, rules
• Collaborate with the Enterprise Architecture team to ensure CEP architecture aligns with enterprise governing principles
• Support the design and implementation of middleware and API layers (e.g., APIM), ensuring CEP data aligns with the Common Data Model (CDM) in partnership with the data team

Integration & Data Flow Design

• Design and govern integration patterns, including:
• API-based integrations (via APIM)
• Event-driven architectures (e.g., streaming, pub/sub models)
• Batch processing for large-scale data synchronization
• Define data contracts, schemas, and event structures
• Ensure reliable and consistent data flows across systems, including POS, mobile apps, web platforms, CEP, and the data lake
• Lead technical cutovers of core platforms (e.g., CDP migrations), including:
• Data mapping
• Historical data migration
• Legacy system sunset planning
• Partner with Group IT and Security teams to ensure compliance with data security and privacy standards

Engineering Governance & Standards

• Establish technical standards and best practices for:
• Data ingestion
• Event tracking
• Identity resolution
• API integrations
• Review and approve:
• Solution designs
• Integration approaches
• Functional Solution Design (FSD) technical feasibility
• Monitor and optimize system latency and API efficiency

New Use Case & Capability Design

• Translate business requirements into:
• Scalable technical architectures
• Reusable design patterns
• Ensure new use cases:
• Align with overall system architecture
• Do not introduce technical debt

Problem Solving & Escalation (L3)

• Act as the Level 3 escalation point for complex technical issues, including:
• Data inconsistencies
• Integration failures
• System design gaps
• Identify and resolve root causes, not just surface-level symptoms

Vendor & Platform Management

• Work closely with CEP vendors to:
• Validate architecture decisions
• Challenge design assumptions
• Maximize effective use of platform capabilities

Platform Evolution & Roadmap

• Drive continuous improvement of the CEP stack, including:
• Performance optimization
• Data model enhancements
• Integration improvements
• Define and maintain the future-state architecture roadmap

Qualifications

• 7–10+ years of experience in MarTech, Data Engineering, Integration, or Platform roles
• Hands-on experience with CDP platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, Breeze, Adobe)
• Strong understanding of:
• Event-driven architectures
• API integrations and webhooks
• Real-time and batch data pipelines
• Experience with API gateways (e.g., Apigee)
• Solid understanding of identity resolution and customer data models
• Experience working with SaaS platforms and external vendors
• Proficiency in Mandarin and Cantonese (written and spoken) to support regional stakeholder engagement