Job Title: Customer Relationship Manager
Department: Service & Sales
Job Summary
The Customer Relationship Manager is responsible for managing end-to-end customer order fulfillment, quotation handling, and after-sales support within assigned markets. The role focuses on driving sales conversion through proactive customer engagement, accurate quotation management, and strong coordination across technical and commercial teams. This position plays a key role in ensuring customer satisfaction, operational efficiency, and revenue growth.
Key Responsibilities
1. Customer Order & Sales Management
- Manage end-to-end order processing including customer inquiries, quotations, sales orders, and spare parts transactions for assigned regions
- Ensure accurate and timely processing of customer requests in alignment with internal procedures and service standards
- Coordinate delivery schedules, invoicing, and payment follow-ups
2. Quotation & Sales Follow-Up
- Prepare and manage accurate technical and commercial quotations for spare and wear parts
- Proactively follow up on quotations to convert opportunities into confirmed orders
- Provide customers with updated product information to support upselling and cross-selling opportunities
3. Customer Support & Relationship Management
- Serve as the primary contact for customer inquiries and ensure timely resolution of issues
- Handle customer complaints and warranty claims efficiently and professionally
- Conduct customer visits when required to strengthen relationships and support business growth
4. Technical & Commercial Coordination
- Support customers in identifying appropriate spare and wear parts based on requirements
- Address both technical and commercial inquiries with accuracy and clarity
- Collaborate with second-level technical support for complex cases and quotations
- Work with internal teams to process BOMs, technical drawings, and project documentation
5. Process & Data Management
- Ensure accurate documentation and maintenance of customer records in CRM/SAP systems
- Monitor order status and ensure alignment with delivery and service commitments
- Support continuous improvement of customer service processes
Knowledge, Skills & Abilities
- Strong understanding of machinery, spare parts, and MRO (Maintenance, Repair & Overhaul) processes
- Knowledge of Incoterms, logistics, duties, and international trade practices
- Strong customer service mindset with a focus on problem-solving and customer satisfaction
- Excellent organizational and multitasking skills with the ability to manage competing priorities
- Strong communication and interpersonal skills across multicultural environments
- Ability to work under pressure and meet deadlines consistently
- Results-driven with a proactive and ownership-oriented mindset
- Strong teamwork and cross-functional collaboration skills
- Proficiency in Microsoft Office and CRM/SAP systems (e.g., SAP SD, Salesforce)
Educational Requirements
Mandatory:
- Bachelor’s degree in Mechanical, Electrical & Electronics, Mechatronics Engineering, or related technical field
Desirable:
- Proficiency in English; additional ASEAN language is an advantage
Experience Requirements
Mandatory:
- Minimum 3 to 5 years of experience in customer service, order processing, logistics, or related commercial/technical roles
- Strong knowledge of Incoterms
- Hands-on experience with CRM/SAP systems and Microsoft Office tools
- Basic understanding of machinery and MRO processes
Desirable:
- Experience in industrial equipment, manufacturing, or spare parts sales environment