About the Role
We're looking for a creative, proactive, and results-driven E-Commerce & Digital Marketing Specialist to support the growth of our food franchise business. If you're passionate about digital marketing, social media, e-commerce, and creating engaging content, this is an exciting opportunity to make an impact while working closely with leadership and cross-functional teams.
You will play a key role in building brand awareness, driving customer engagement, increasing online sales, and supporting future franchise expansion across the Singapore market.
Key Responsibilities
Social Media & Content Creation
- Create engaging daily content for TikTok, Instagram, Facebook, XiaoHongShu (XHS), and other social media platforms.
- Host live streaming sessions to promote products and interact with customers.
- Produce and edit short-form videos, including AI-assisted content.
- Plan and manage social media calendars and promotional campaigns.
- Collaborate with micro-influencers to increase brand visibility.
- Monitor campaign performance and provide recommendations for improvement.
E-Commerce Management
- Manage online stores and food delivery platforms such as Foodpanda, Grab, Shopee, and other e-commerce channels.
- Maintain website content, product listings, pricing, and promotional materials.
- Coordinate online promotions and campaign launches across multiple platforms.
- Monitor inventory levels and coordinate stock replenishment.
- Ensure consistency of pricing, promotions, and product information across all digital channels.
Campaign Planning & Execution
- Develop promotional campaigns, bundles, and marketing initiatives aligned with business objectives.
- Coordinate with internal stakeholders and external creative agencies.
- Ensure campaigns are launched accurately and on schedule.
- Support franchise marketing and business growth initiatives.
Digital Marketing
- Plan, execute, and optimise digital marketing campaigns across social media, paid advertising, email marketing, and e-commerce platforms.
- Analyse campaign performance and provide data-driven recommendations.
- Utilise AI tools and digital technologies to improve marketing efficiency and content creation.
- Work closely with the operations team to achieve sales targets.
- Stay updated with Singapore consumer trends and identify opportunities to strengthen brand presence.
Requirements
- Diploma or Bachelor's Degree in Marketing, Business, E-Commerce, Digital Marketing, or a related field.
- Experience in e-commerce, digital marketing, online retail operations, or the F&B industry.
- Strong knowledge of the Singapore consumer market is highly preferred.
- Experience managing TikTok, Instagram, Facebook, XiaoHongShu (XHS), Foodpanda, Grab, Shopee, or similar platforms.
- Comfortable appearing on camera and hosting live sessions.
- Strong video shooting and editing skills, with familiarity in AI-powered content creation tools.
- Creative, organised, analytical, and able to manage multiple projects independently.
- Good communication and stakeholder management skills.
- Mandarin proficiency is an added advantage.
- Willing to travel to Singapore approximately once a month for business collaboration.
Additional Information
- Salary:
- Junior: RM3,500 – RM5,000
- Senior: RM5,000 – RM7,000
- Working Days: Monday – Friday
- Working Hours: 9:00 AM – 6:00 PM
- Flexible working hours upon confirmation.
- Singapore Public Holidays observed, with replacement leave for compulsory Malaysian Public Holidays.
- Annual Leave
- Communication Allowance
- Car Allowance
- Laptop Allowance
- KPI Performance Bonus
- 13th Month Payment
- Medical Reimbursement
- Singapore Business Travel Allowance (meals & transportation)
- Accommodation provided for business travel to Singapore when required.
Apply Now
If you're passionate about digital marketing, content creation, and e-commerce and want to grow with an exciting F&B franchise business, we'd love to hear from you.
Pay: RM3,500.00 - RM7,000.00 per month
Benefits:
- Additional leave
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Work Location: In person