- B-06-21, Kompleks perindustrian emhub Persiaran surian, seksyen 3 Taman sains selangor, kota damansara 47810 Petaling Jaya, Selangor, Malaysia Petaling Jaya Selangor Malaysia 47810
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Working Location
Job Description
Requirements
We’re not looking for someone who just creates content.
We’re looking for someone who knows how to strategize and is strong at brand positioning
As a Content Creator at USPify, you’ll be responsible for translating healthcare knowledge into content that people actually understand, trust, and remember.
We’re Looking For Someone Who…
* Naturally notices what makes a business or person stand out.
* Is highly intentional and doesn’t create content without a clear purpose.
* Regularly researches content trends and saves inspiration as part of their daily habit.
* Thinks strategically, not just creatively.
* Enjoys storytelling and knows how to make educational content feel interesting.
* Has experience creating content that performs organically and in paid advertising.
* Has strong editing skills and understands that good editing guides attention, reinforces key messages, and improves retention, not just adds effects.
Responsibilities
Your Responsibilities
* Identify each client’s unique selling point (USP) quickly and understand what truly differentiates them from competitors.
* Conduct content research consistently by studying competitors, global creators, and high-performing content relevant to every project you manage.
* Plan every piece of content with a clear objective, whether it’s building trust, educating, generating leads, or driving conversions.
* Develop creative content angles that make professional healthcare topics engaging without sacrificing accuracy.
* Transform a client’s expertise into compelling stories, hooks, and content that audiences genuinely want to watch.
* Write and structure content for both organic social media and performance marketing ads with strong storytelling.
* Direct shoots with confidence by giving clear creative direction to doctors, healthcare professionals, and talents.
* Edit videos that keep viewers engaged through strong pacing, seamless storytelling, effective captions, and visual emphasis on key messages instead of relying on flashy effects.
* Work closely with strategists and the production team to ensure every piece of content aligns with USPify’s T.R.U.S.T. Framework and overall marketing strategy.
* Continuously improve by analyzing content performance and applying new insights to future projects.
Benefits
Skills
TAMAN JAYA
0.3 km
ASIA JAYA
1.1 km
UNIVERSITI
2.0 km
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