Hiring! Full Time Digital Marketing Lead in WP Kuala Lumpur, Earn up to MYR 9,000 - Ricebowl

Qualifications and Experience

Required

• Minimum 6 years of hands-on paid media experience, with direct ownership of Meta Ads and Google Ads campaigns

  • Experience running campaigns across both acquisition and retargeting objectives

  • Demonstrable track record managing meaningful budgets with documented outcomes

• Strong analytical fluency: comfortable interpreting data from Meta Ads Manager, Google Ads, and GA4 to make decisions, not just report numbers

• Experience working within an ecommerce environment, ideally DTC or retail; Shopify familiarity is an advantage

• Ability to brief creative teams effectively, with a working understanding of what makes paid creative perform

• Proficiency in UTM management, campaign tagging, and basic tracking troubleshooting

• TikTok Ads and/or Marketplaces ads experience, or demonstrable ability and intent to build this competency quickly

Preferred

• Experience marketing across Southeast Asian markets, particularly Singapore, Malaysia, or the Philippines

• Familiarity with Shopee Ads or TikTok Shop campaign management

• Exposure to CRO tools such as Hotjar, Microsoft Clarity, or similar heatmap and session recording platforms

• Basic understanding of landing page best practices and the ability to identify conversion friction points

• Experience working in a lean team where self-direction and cross-functional collaboration are the norm, not the exception

• Background in fashion, lifestyle, jewellery, or adjacent premium consumer categories 

This role owns By Invite Only's paid media function across all active channels and markets. The primary focus is building and optimising a performance marketing engine that drives efficient customer acquisition and revenue growth. A secondary but important dimension is the candidate's ability to identify on-site conversion issues and contribute practical input on landing page quality, UX gaps, and channel-to-page alignment.

This is not a generalist digital marketing role. It requires genuine paid media depth, with working knowledge of CRO and ecommerce on-site principles sufficient to operate without constant hand-holding from adjacent teams.

Key Responsibilities

Paid Media (Primary, approximately 70%)

• Own end-to-end paid media execution across Meta, Google, TikTok, and any other existing or emerging channels, including but not limited to Shopee and TikTok Shop that is relevant across all markets

• Manage monthly budgets across channels with clear ROAS, CPA, and revenue targets; produce regular performance reports for the Marketing Manager

• Build and iterate campaign structures: audience segmentation, creative testing frameworks, bidding strategies, and funnel-stage targeting

• Lead creative briefing for paid assets in close collaboration with the creative team; translate performance data into actionable briefs

• Manage campaign activity around key commercial moments including IP collection launches, seasonal peaks, and marketplace promotions

• Stay current on platform algorithm changes, new ad formats, and emerging performance tactics across relevant channels

• Maintain tracking hygiene across paid campaigns in coordination with the ecommerce and analytics stack (GA4, Shopify, etc)

On-site and CRO (Secondary, approximately 20%)

• Identify landing page and on-site issues that are materially affecting paid campaign performance, and brief solutions clearly to the ecommerce team

• Conduct periodic funnel analysis to spot drop-off points between ad click and purchase, with hypotheses for improvement

• Contribute to A/B testing prioritisation for PDPs, collection pages, and the checkout flow

• Ensure paid campaign destinations are optimised for conversion, including page speed, message match, and mobile experience

• Flag UX gaps observed through channel-level data

• Review brand’s existing on-page and off-page SEO and suggest/execute improvements to ensure high conversion rates, directing organic growth by integrating search engine optimization with broader marketing initiatives

Analytics and Reporting (approximately 10%)

• Produce weekly and monthly performance dashboards covering paid media KPIs, channel mix, and revenue attribution

• Maintain accuracy of paid media tagging and UTM structures in coordination with the broader analytics setup

• Provide data-driven recommendations on budget reallocation and channel prioritisation based on performance trends

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Medical Insurance
• 5 Working Days
• Flexible Working Hours
• Work from Home
• Staff Discount