- Jalan Pandan 2 Pandan Indah Selangor Malaysia 55100
Senheng Electric (KL) Hiring! Full Time Senior Performance Marketing Executive / Executive in Selangor, Earn up to MYR 4,300 - Ricebowl
Posted
10 days ago • Closing
11 Feb 2027
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Working Location
Job Description
Requirements
- Bachelor’s Degree in Marketing, Advertising, Data Analytics, or a related field.
- 1–3 years of experience in digital or performance marketing. Fresh graduates with strong internship experience are encouraged to apply.
- Familiarity with digital advertising platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant channels.
- Basic understanding of SEO/SEM and e-commerce is an added advantage.
- Strong analytical, data interpretation, and problem-solving skills.
- Passion for influencer, KOL, and KOC marketing, with a good understanding of current content trends.
- Good communication and interpersonal skills to collaborate effectively with internal teams and external partners.
- Exposure to Xiaohongshu (RED) or other emerging social media platforms.
- Experience using Customer Data Platform (CDP) or Customer Relationship Management (CRM) tools such as Insider.
- Understanding of Online-to-Offline (O2O) marketing strategies and customer journey management.
- Good content sense, including visual storytelling, messaging, creative hooks, and audience engagement strategies.
Responsibilities
Position Objective
- Responsible for driving quality traffic and campaign performance across digital channels, supporting both online and offline business growth. This role focuses on executing data-driven campaigns, supporting brand-led initiatives, and enhancing the customer journey through paid media, KOL/KOC collaborations, and CRM alignment.
- Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM, Display, YouTube), and other relevant channels.
- Monitor website traffic trends and campaign performance to support Brand Marketing campaign objectives.
- Analyze performance data and provide actionable insights to improve traffic quality and conversion rates.
- Collaborate closely with the Brand Marketing team to align campaign direction and traffic KPIs.
- Monitor and analyze website performance using Google Analytics 4 (GA4) to track user behavior, customer journeys, and campaign effectiveness.
- Identify traffic drop-off points and recommend improvements to enhance user experience and conversion performance.
- Identify, source, and manage KOL/KOC collaborations to support marketing campaigns.
- Coordinate content direction and deliverables in line with campaign objectives, including both online and offline/store visit activations.
- Ensure a seamless customer journey across online and offline touchpoints.
- Track and evaluate influencer performance, including traffic generation, engagement, and conversion impact.
- Act as the liaison between the Performance Marketing, E-Commerce, and CDP teams (e.g., Insider platform).
- Align campaign objectives with EDM, web push notifications, and app push campaigns.
- Provide audience segmentation inputs and campaign briefs for CRM activations.
- Support data-driven personalization and customer engagement strategies.
- Explore, test, and evaluate new marketing channels such as Xiaohongshu (RED), emerging ad formats, and new digital platforms.
- Stay updated on digital marketing trends, platform developments, and shifts in consumer behavior.
- Prepare and present reports on advertising performance, website traffic, and KOL/KOC campaign outcomes.
- Provide insights and recommendations to improve ROI, campaign effectiveness, and overall marketing performance.
- Track budget utilization and optimize allocation across channels to maximize returns.
Benefits
- Annual Leave
- EPF
- SOCSO
- Performance Bonus
- Medical Insurance
- Medical and Hospitalisation Leave
- 5 Working Days
- Flexible Working Hours
Skills
Performance Optimization
Performance Management
Campaign Performance Analysis
Performance Monitoring
How to go to Senheng Electric (KL) Sdn Bhd by MRT, LRT or other public transport?
Pandan Indah
Nearby Public Transportation
LRT - PANDAN JAYA
0.5 km
LRT - PANDAN INDAH
0.8 km
LRT - CEMPAKA
1.6 km
MRT - MALURI
1.8 km
LRT - MALURI
1.8 km
MRT - COCHRANE
1.8 km
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