- Persiaran Botanik Klang Selangor Malaysia 41200

Working Location
Job Description
Requirements
What You Will Bring:
• Minimum 2 years of experience in content creation, personal branding, or content marketing.
• Diploma or Degree in Marketing, Communications, Media, Journalism, or related fields.
• Strong writing and editing skills with a clear sense of voice, positioning, and storytelling.
• Ability to think like the IP owner — capturing intent, perspective, and values accurately.
• Comfortable handling abstract ideas and turning them into practical, readable content.
• Familiarity with platforms such as LinkedIn and Xiaohongshu (platform tone matters).
• Strong execution skills — able to work independently with minimal hand-holding.
• High level of discretion and professionalism when handling personal viewpoints.
Responsibilities
What You Will Do:
• Work closely with the IP owner (CEO / leader) to extract ideas, viewpoints, and real experiences.
• Convert raw thoughts, conversations, and voice notes into structured, high-quality content.
• Produce content for personal platforms (LinkedIn, Xiaohongshu, short-form video, articles).
• Shape content around authority, trust, and professional positioning, not hard selling.
• Develop content pillars aligned with personal IP themes and business objectives.
• Repurpose one core idea into multiple formats (post, carousel, article, short video).
• Ensure consistency in tone, personality, and positioning of the individual IP.
• Monitor content performance metrics (reach, engagement, audience growth, retention)
• Act as the bridge between IP owner and creative/marketing execution teams
Benefits
Skills
Important Information
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