EB Frozen Food Hiring! Full Time Marketing Executive in Kedah, Earn up to MYR 4,000 - Ricebowl

Job Requirements:

• Possess at least Degree in Mass Communication, Marketing, Business Administration or related field.

• At least 1-2 years as a Marketing role.

• Proficiency in Thai or Vietnamese language is a bonus.

• Work closely with Marketing Team, Creative Team, Business Development Department, and any related department. 

• Assist any ad-hoc assignments as and when required.

• Willing to work at Kulim Hi-Tech.

Job Description

1. Digital Marketing

• Lead and manage the company’s digital presence across social media platforms, including content planning, publishing, and community engagement.

• Plan, execute, and optimize integrated digital marketing campaigns across social media, website, search engines (SEO/SEM), email, and affiliate platforms.

• Develop engaging content (posts, short videos, campaigns) aligned with brand positioning and marketing objectives.

• Coordinate with internal teams and external agencies for content production, including photo and video shoots.

• Manage paid media campaigns (Meta, Google, TikTok), including budget allocation, targeting, A/B testing, and performance optimization.

• Monitor, analyze, and report campaign performance using data-driven insights, ensuring alignment with KPIs and ROI targets.

• Manage customer interactions across digital platforms, including inquiries, feedback, and complaints in a timely and professional manner.

• Build and manage relationships with influencers and content creators; evaluate campaign effectiveness and optimize collaborations.

• Continuously stay updated on digital trends, platform updates, and emerging technologies to keep the brand competitive.

2. Advertising & Promotion

• Support the development and execution of annual A&P strategies to drive brand awareness and product visibility.

• Identify and manage effective communication channels, including digital, OOH, and retail touchpoints.

• Assist in planning and monitoring marketing budgets to ensure cost efficiency and optimal ROI.

• Track and evaluate campaign performance, providing insights and recommendations for improvement.

• Build relationships with media, partners, and vendors for collaborations, sponsorships, and joint promotions.

• Manage administrative tasks related to advertising materials, documentation and permits.

3. On-Ground Marketing & Activation

• Plan and execute on-ground marketing activities such as roadshows, product sampling, retail activations, and in-store promotions.

• Coordinate and develop POSM (Point-of-Sale Materials), ensuring timely production and deployment at outlets.

• Work closely with sales teams to support trade promotions and improve in-store visibility and sell-out performance.

• Participate in and support B2B and B2C exhibitions (local and international), including booth setup, product presentation, and customer engagement.

• Assist in managing promoters, activation crews, and event logistics to ensure smooth execution.

4. Business Support

• Assist in developing marketing strategies and proposals tailored to different business units and market needs.

• Support cross-functional collaboration to ensure alignment between marketing initiatives and business objectives.

• Annual Leave
• EPF
• SOCSO
• EIS
• Performance Bonus