1. Customer & Outlet Management
- Maintain an up-to-date list of all outlets within the assigned route.
- Build and maintain strong relationships with trade partners to drive sales growth and customer loyalty.
2. Order Management & Execution
- Accurately capture and process customer orders using PDA devices.
- Ensure continuous product availability in all assigned outlets according to company distribution guidelines.
- Execute assigned sales cycle activities effectively and in a timely manner.
3. Stock & Quality Management
- Monitor and manage stock rotation at outlet level to maintain product freshness and minimize returns.
- Ensure proper merchandising and visibility standards are maintained.
- Address product quality concerns promptly or escalate issues to the Sales Supervisor / Station Head when necessary.
4. Cash & Compliance Control
- Adhere strictly to company policies and security protocols in handling stock and cash.
- Perform accurate end-of-day cash reconciliation using PRISM / PDA systems.
- Ensure all transactions and collections are properly recorded and accounted for.
5. Market Initiative Support
- Support the rollout and execution of new market initiatives in accordance with company guidelines.