CPI Food Concept Hiring! Full Time Marketing Specialist in Selangor, Earn up to MYR 6,000 - Ricebowl

Education:

· Bachelor’s Degree in Marketing, Business, Communications, or related field.

Experience:

· 3–5 years in marketing, preferably in F&B, retail, or FMCG industry.

· Experience with campaign execution, marketing collateral, and vendor coordination.

Skills:

· Strong communication and coordination skills.

· Knowledge of social media marketing and digital campaigns.

· Good organizational and reporting abilities.

· Basic graphic design or familiarity with design tools is a plus.

1. Strategic Planning

· Develop and implement comprehensive marketing strategies aligned with business objectives.

· Conduct market research to identify trends, customer preferences, and competitive positioning.

· Plan annual marketing calendars, promotions, and product launch strategies.

2. Brand Management

· Maintain strong brand identity and ensure consistency across all communication platforms.

· Oversee menu launches, seasonal campaigns, and promotional materials.

· Monitor brand performance and customer perception.

· Ensure all marketing collateral aligns with brand guidelines.

3. Digital Marketing

· Manage social media platforms (小红书, Instagram, Facebook, TikTok, etc.).

· Oversee content creation including photoshoots, videos, and promotional creatives.

· Monitor online reviews, customer engagement, and digital campaign performance.

4. Campaign & Promotion Management

· Design, execute, and coordinate promotional campaigns, events, and collaborations.

· Plan festive promotions and limited-time offers.

· Track campaign performance, analyze ROI, and provide actionable insights.

· Follow up with internal teams, outlets, suppliers, and external partners to ensure timely implementation.

5. Budget & Performance Monitoring

· Prepare and manage marketing budgets effectively.

· Analyze KPIs such as sales growth, footfall, conversion rates, and engagement metrics.

· Provide monthly performance reports to management.

• Medical Reimbursement
• Exclusive Staff Discounts
• Career Development Opportunities – We’re committed to helping you grow professionally and take your career to the next level!
• Medical and Hospitalisation Leave
• Annual Leave
• EPF
• EIS
• SOCSO