a) Digital Marketing Strategy

• Work with the Marketing team to develop and implement digital marketing strategies that align with company goals.
• Analyse market trends and competitor activity to identify opportunities for growth and improvement.

b) Social Media Management

• Manage and curate content for all social media platforms, including but not limited to Facebook, Instagram, Youtube, XHS and TikTok.
• Create and schedule engaging posts, stories, and updates to increase brand awareness and engagement.
• Monitor social media channels, respond to comments, and manage online reputation.

c)  Content Creation

• Develop high-quality written and visual content for digital channels, including blog posts, infographics, videos, and more.
• Ensure content is optimized for SEO and effectively communicates our brand’s messaging.
• Manage and plan video content and production.

d) Campaign Execution

• Coordinate the execution of digital marketing campaigns, including paid advertising, email marketing, and social media advertising.
• Monitor campaign performance, analyse metrics, and make data-driven adjustments to optimize ROI.

e) Analytics and Reporting

• Regularly track and report on key performance indicators (KPIs) to measure the success of digital marketing efforts.
• Use data insights to refine strategies and tactics, and present findings to the marketing team.

f) Team Collaboration

• Collaborate with cross-functional teams, including designers, content creators, and web developers, to achieve marketing objectives.

g) KOL / Influencer Management

• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance.
• Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.

h) To perform any other duties as directed by the Marketing Manager