- 1008 TOA PAYOH NORTH Central Region (Singapore) Singapore
工作地点
职位描述
岗位职责
PR & Media Relations (primary)
• Build and manage relationships with journalists, bloggers, and media
contacts across health, wellness, parenting, and lifestyle verticals
• Develop and distribute press releases, brand stories, and media pitches
• Identify and coordinate barter, gifting, and editorial collaboration
opportunities
• Monitor brand mentions and media coverage (using tools like Brand24,
Google Alerts, Ahrefs)
• Compile regular PR reports — coverage, reach, sentiment — and share
actionable insights with the team
• Support influencer outreach and co-ordination where it overlaps with
earned media
Content Creation (secondary)
• Collaborate with the social media team to ideate and produce platform-
native content (captions, blog posts, newsletters, short-form scripts)
• Ensure all brand content is consistent with The Purest Co's voice — warm,
credible, science-backed, and parent-trusted
• Contribute to SEO-aligned blog content under the guidance of the brand
strategy lead
• Assist with product storytelling and launch content for both The Purest Co
and Purest Kids
重要安全守则
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