Content Strategy
- Plan and execute daily content aligned with marketing objectives.
- Research TikTok trends, viral formats, sounds, and competitor content.
- Generate fresh content ideas with strong hooks and storytelling.
- Maintain and update the monthly content calendar.
Content Production
- Shoot and edit engaging TikTok videos.
- Create educational, lifestyle, testimonial, POV, problem-solution, and trending content.
- Produce UGC-style videos that build authenticity and trust.
- Ensure all content reflects brand identity and quality standards.
TikTok Shop Growth
- Create content that drives TikTok Shop conversions.
- Produce videos supporting affiliate marketing campaigns.
- Create content for product launches, campaigns, promotions, and seasonal events.
- Develop organic content that increases product visibility and sales.
Performance Analysis
- Monitor daily content performance, including:
- Views
- Watch Time
- Completion Rate
- Engagement Rate
- CTR
- Product Clicks
- Orders Generated
- Analyse winning content and replicate successful formats.
- Continuously improve content based on performance data.
Collaboration
- Work closely with Marketing, Live Commerce, Affiliate, KOL, and E-Commerce teams.
- Coordinate product shoots and campaign execution.
- Support live commerce with promotional and pre-live content.
Requirements
- Strong understanding of TikTok trends and TikTok Shop ecosystem.
- Excellent video shooting and mobile editing skills (CapCut or equivalent).
- Creative mindset with strong storytelling ability.
- Able to work in a fast-paced environment.
- Self-motivated, proactive, and willing to experiment with new ideas.
- Passionate about beauty, skincare, and consumer products.
Key Performance Indicators (KPIs)
- Achieve the monthly content output target.
- Produce high-performing videos that meet engagement benchmarks.
- Consistently generate viral or high-reach content.
- Increase TikTok Shop product views and conversion rates.
- Contribute to monthly GMV growth through organic content.
- Deliver content on schedule while maintaining quality and brand consistency.
Pay: RM2,000.00 - RM3,500.00 per month
Benefits:
Work Location: In person